Ethos Agent Playbook

Why Ethos?

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Our origins When founders Lingke Wang and Peter Colis were in college, Lingke was upsold a life insurance policy he didn’t need and couldn’t afford. He eventually let the policy lapse, losing the money he’d put into it. Lingke realized many Americans might not know enough about life insurance to get the right coverage for their families. He and Peter set out to make life insurance more affordable, accessible, and straightforward with the creation of Ethos in 2016.

Our mission We’re on a mission to protect the next million families.

Our people Ethos employs hundreds of team members in offices in San Francisco, California; Austin, Texas; Seattle, Washington; and Bangalore, India.

Our investors Ethos has raised over $400 million from Accel, Sequoia, SoftBank Vision Fund 2, General Catalyst, and GV. They invest in our vision for a fresh approach to life insurance.

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