Mission & Commitment Statement At Diamond J Angus, we are on a mission to help our customers do more, with less. With a focus on ranchers’ profitability and producing high-quality beef, we focus on three things — PERFORMANCE, QUALITY, EFFICIENCY. Anyone can feed performance and a certain level of quality into cattle, but are we being efficient? The word “efficient” is what’s left in our pockets at the end of the season, and it all starts with great cows. The Diamond J Angus
To us, a great cow breeds on time every year, holds her condition, and raises a profitable calf on the cheapest ration we can come up with. Our cows are fed corn silage, straw, liquid feed, and 4-5 lbs. of mineral and corn during the coldest parts of winter, through calving, and turnout time. Our cows are true “show” cattle. They must “show” us why they should stay in the herd. We push our cows to do more on less. If they can’t keep up, they are culled and sent to market. Genetics and ability to adapt are the keys to great cows. We are consistently looking for better performance, better quality, and better efficiency in our females. We don’t label our cows “maternal” or “terminal.” They are either in or out. With an eye on the end goal of raising cattle that will ultimately end up as steaks on the dinner plate, we use tools provided to us in the forms of EPDs, and DNA. Nothing is 100%, but these tools certainly point us in the right direction, and once we dial in on the best genetics, we can advance them farther and faster in our program with AI and embryo transplant. With a progressive approach to our program, we have enlisted the help of Chris Earl, of CK6 Consulting, CK6 Source, and Reverse Rocking R Ranch. Chris has a down-to-earth approach, with like-minded goals, and a similar approach to the cattle business as we have. He is a leader that sees the big picture, not just sale reports. He travels the country and sees cattle from all environments and practices possible. His experience and guidance is another tool we use to be more more progressive. We always say he is our “eyes” out in the country, helping us identify great herd sires and identify bulls we can use after our cows are given one shot at AI. At Diamond J Angus, we place intense selection pressure on our seedstock program, retaining 30% for bulls, and the rest are marketed as feeders. We are in the same marketing position as every commercial cattlemen is, and it drives us to create value for you in our breeding program. We are proud to say our feeder calves top their weight classes in dollars year-after-year, and it is our hope that our genetics can do the same for you. We are dedicated to an approach of helping all in the cattle business to become better at what we all strive to do — raise quality beef. Diamond J Angus takes great pride in our customers’ success. We want to do it right the first time for ourselves and ultimately for you! For more in-depth conversation, please call or stop by, and we will gladly show you our mission and help you incorporate the same concepts into what your current program. We can grow this industry together!
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1:00 PM CT | KIST LIVESTOCK AUCTION | MANDAN, ND
DIAMOND J ANGUS ANNUAL SALE | MONDAY, APRIL 14, 2025
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