Tree Service Digital - April 2025

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Tree Hugger HERALD 770-637-3707 | TreeServiceDigital.com

April 2025

Springtime Swings and Earth Day Trees BEFORE THE FINAL INNING — A QUICK FAREWELL (FOR NOW!)

April is finally here, and with it comes two of my favorite things — Earth Day and baseball season! There’s something magical about this time of year: The air is crisp but warming, trees are starting to bloom, and the world feels like it’s waking up after a long winter. Whether you’re watching a ballgame, planting something green, or just taking a walk in the sunshine, April is the perfect time to celebrate all the good things that come with spring. In our field, Earth Day is always on our radar. Trees are a huge part of our lives, and that’s why I love seeing so many of our clients make an effort to give back to the environment. Some offer to plant a new tree for each one they remove to help maintain the natural spaces in our communities. It’s a small act with a significant impact. If you’re planning to work on tree removals this spring, why not plant something new in its place? Whether it’s a sturdy oak, a blossoming dogwood, or even a little backyard garden, adding greenery to our surroundings is one of the simplest and most rewarding ways to celebrate Earth Day. Of course, April isn’t just about trees — it’s also the return of baseball season, which has been a huge part of my life since childhood. I grew up playing the game — from high school through college — and now I get to experience it all over again through my son. There’s nothing like the smell of freshly cut grass on the field, the sound of a bat cracking against the ball, or the excitement of a night game under the lights. Watching my son play takes me back to my own days on the diamond, from the early morning practices to the adrenaline rush of game day. He’s been playing since he was 5, and watching his skills develop over the years has been incredible. Of course, I’ll never forget those early T-ball days — watching kids run in the wrong direction, dogpiling on a ground ball, or celebrating a hit by dancing on first base. It was pure chaos, but it was also pure joy. Now, as he gears up for another season at our local league in Johns Creek, I can’t wait for more evenings at the ballpark, cheering from the stands and sharing in the highs and lows

of the game. I also can’t forget to mention the start of the professional baseball season as an Atlanta Braves fan. This time of year always fills me with excitement — new seasons, new hope, and the anticipation of seeing how it all unfolds. Spring is all about getting outside, making memories, and appreciating the small moments — whether it’s planting a tree that will grow for generations, watching a baseball game with family, or just enjoying the warmth of the sun after months of cold weather. Before I wrap this up, I want to share a quick update — this will be the last newsletter for a while. We’re taking a little break, but who knows? I might bring it back down the road. In the meantime, I want to thank you for being part of this journey, reading along, and sharing in the things that make this season special. Enjoy the fresh air, plant a tree if you can, and if you find yourself at a baseball game, soak it all in.

–Wesley Smith

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Walk the Success Tightrope Balancing Business Innovation and Risk Management

Innovation is the key to success for any growing business. It’s the force that drives new products, services, and ideas. By fostering an environment that promotes innovative thinking and experimentation, businesses can stand out from the competition and meet evolving customer needs. However, venturing in new directions always comes with risks, and balancing risk with innovation is critical to ensuring a business’s long-term stability and growth. Understanding Risk in Business Whether your business is long-established or in the early stages, all businesses face daily risks. Any major business decision or initiative has the potential to fail. Innovation opens the door to new opportunities but also carries the risk of financial uncertainty, operational challenges, or reputational problems. While risk is inevitable, businesses can proactively identify potential issues and implement mitigation strategies. Using Strategies to Balance Risk and Innovation Finding the proper balance between risk and innovation is a challenge. It’s about promoting unstifled creativity while ensuring new initiatives stay on budget and don’t interfere with current processes. A few strategies can help businesses strike this delicate balance. Make risk and innovation work together. Successful businesses don’t see risk management as separate from innovation; they treat them as

report potential risks. Businesses can achieve this through training programs and company-wide communication channels. Rewarding calculated risks and recognizing risk management efforts also helps create a risk-aware team. Start small and scale strategically. Companies can employ pilot programs to test new ideas and prevent the fear of risk from hindering innovation. Testing in a controlled environment allows teams to push boundaries, learn from failures, and refine ideas without putting the company at risk. After refining an innovation, businesses can scale strategically through a phased rollout, allowing continuous monitoring before full implementation. Take a multilevel, cross-functional approach. Balancing innovation and risk management requires a multilevel approach involving everyone from C-suite executives to frontline employees. Executives establish the vision for innovation and acceptable risk, mid-level managers support training and open discussion, and frontline contributors implement fresh approaches. Smart businesses also form cross-functional teams to combine perspectives and better understand potential risks when innovating new products and services. Leverage data and analytics. Data and analytics can help businesses turn risk into advantage. Predictive models and real-time data help identify trends and potential challenges. When armed with the right data, decision-makers can remain agile to respond to changing market dynamics. Data also provides actionable insights to help measure the feasibility of new initiatives. Striking the Right Balance

complementary — rather than competing — forces. Integrating risk considerations into the innovation process enables teams to

make smarter decisions. The key is to assess potential pitfalls early so vulnerabilities can be addressed proactively without hindering creative development. Promote a risk-aware culture. Teams should feel empowered

Balancing risk and innovation helps businesses maintain a competitive edge and achieve long-term sustainability. It’s not about choosing one over the other —

to suggest new ideas, but they should also value risk

it’s about finding harmony between creativity and caution. With the right balance, businesses can adapt to new opportunities and challenges and quickly bounce back from setbacks.

management. Promoting a risk-aware culture means equipping team members with the knowledge and tools to evaluate and

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Rome’s Awesome Aquatic Battles THE COLOSSEUM’S WILDEST SPECTACLE The Roman Colosseum is famous for its gladiator combat, but did you know it could be flooded with water for full- scale naval battles called naumachiae ? These aquatic battles were a feat of ancient engineering and showcased Rome’s obsession with over-the-top entertainment. Thousands of spectators cheered as warships clashed in a flooded arena, with soldiers, prisoners, and even seals and hippos playing roles in the reenactments. Tsang had big shoes to fill in his quest to become a New England tea magnate. Fortunately, his gamble paid off. Today, MEM Tea Imports supplies teas to more than 1,200 restaurants, cafés, and other businesses across the U.S. Additionally, the company runs a training center and tea shop in North Cambridge. If that weren’t enough, Tsang is involved in two other businesses: the Asian tea- focused In Pursuit of Tea and the mushroom-centric Tamim Teas. Not bad for someone who left an office job to start a coffee shop in a college town. Through ingenuity and a desire to fill a cup with intriguing flavors, Tsang has delivered a fresh taste to overcome the bitterness of his city’s centuries-old treatment of one of America’s favorite beverages — a much more desirable direction than washing it away in Massachusetts waters. of Eden. Upon tasting, I discovered that these teas possessed that elusive but much sought-after food ingredient quality: Integrity — integrity of flavor, purity, and efficacy. I decided I would start a new company — with the mission to source, distribute, and spread knowledge about teas with integrity.” Of course, flooding the Colosseum was not easy. It’s believed aqueducts supplied the water, and special flat- bottomed ships were used to navigate the shallow depths. However, the logistical challenges proved too much, leading the Romans to abandon the naumachiae after only a handful of events.

“Around the time I sold my coffee and espresso company, some herbal tea samples appeared on my desk,” he wrote on MEM’s official website. “They were brought by a friend who was working with newly formed nations after the dissolution of the Soviet Union. The samples came from Armenia, nestled between the Black and Caspian Seas, near the biblical site of the Garden

Have a LAUGH!

These extravagant battles weren’t just for entertainment — they were a display of imperial power. While short-lived, the story of the

naumachiae remains a testament to Roman ingenuity and their

flair for creating spectacles that still captivate us today.

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Inside This Edition

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1. Bats, Gloves, and Growing Trees — April Has It All 2. Secrets to Smart Business Innovation 3. Naval Combat Inside the Roman Colosseum? 4. A Real Boston Tea Party

Inside a One-Man Hospitality Overhaul THE TEA TITAN

New England has had a peculiar history with tea.

In 1773, protesters disguised as Mohawk Indians descended upon Boston Harbor and threw 342 chests of tea into the water to protest its high taxation rate. This event became known as the Boston Tea Party — an ironic name, considering that tea aficionados surely wouldn’t consider such a massive waste of their beloved elixir a good time. Fortunately, modern-day tea lovers in Beantown and beyond can enjoy a real party thanks to the intrepid minds behind MEM Tea Imports in Cambridge, Massachusetts. From Investment Pro to Innovator Have you ever had one of those moments at work when you stop what you’re doing and realize it’s time for a change? That’s exactly what happened one day to Gilbert Tsang, a 1999 graduate of Boston University, while working at an investment company. Did he immediately start looking for an opportunity to work for someone else? Not at all! Instead, he held his nose and jumped into uncharted waters by launching a café in Boston’s hip and highly competitive Brighton neighborhood. As the business grew, Tsang expanded beyond coffee and began offering teas from Massachusetts-based MEM Tea Imports. The products were such a hit that Tsang — already enamored with the world of tea — bought the company in 2009.

Integrity and Tea Leaves Tsang’s purchase of MEM was more than a simple acquisition of a popular and successful company — it was an investment in an entity fiercely devoted to preserving the culture of tea itself. MEM was the brainchild of tea industry icon Mark Eli Mooradian, a man whose passion for the drink is akin to a writer’s appreciation for the subjects of their love sonnets.

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