Hey PT business owner! It’s Neil. When my wife and I owned our own PT practice in Florida, we made a TON of money-murdering marketing mistakes. Not kidding, we probably wasted $10,000s of dollars on marketing that didn’t work before we figured it out.
NEWSLETTER � OCTOBER 2024 Practice Marketing
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No. 10 PRACTICE PROMOTIONS
• Make your website header patient-centric like “Overcome Your Pain Today” If you come off as selfish, your patients will run away—and so will your money.
Hey PT business owner! It’s Neil. When my wife and I owned our own PT practice in Florida, we made a TON of money-murdering marketing mistakes. Not kidding, we probably wasted $10,000s of dollars on marketing that didn’t work before we figured it out. Even more horrifying, we saw that our fellow PTs were either… • Lighting their money on fire by doing marketing that doesn’t work • Bleeding money by hiring marketing agencies that don’t understand PT It’s time to stop the bleeding. Here are 7 money murdering mistakes that no PT marketing agency would DARE tell you: 1 BEING A SELF-CENTERED BASTARD. Strong language, I know. But I’m serious. The #1 way I see PTs lose money is by using their website to talk about themselves and not their patient.
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DAMN PHONE. This one makes me want to scream. SO MANY PTs don’t answer their phones! And patients are not going to wait for you to call back. If you’re not available, you NEED to have a friendly, competent front desk person answering the phone during business hours. Full stop. FAILING TO MARKET TO YOUR PAST PATIENT LIST. Every PT has a shocking gold mine at their fingertips…but most of them never uncover it. 3 That’s right. I’m talking about your list of past patients. It is cheaper and faster to get a past patient back in the clinic vs attracting a new patient. To boost patient retention, reactivations, and referrals, you need to reach out to past patients monthly via email marketing, social media, and print and digital newsletters.
Your marketing needs to be patient-centric. For example…
• On your website, replace photos of your empty clinic with patients doing sports, playing with grandchildren, etc • Feature patient testimonials on your home page and all over your website
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SCAN THE CODE To Claim Your FREE , No-Obligation PT Marketing Master Strategy Call Or Visit Our Website at PracticePromotions.Net. DON’T LET THESE MISTAKES SUCK THE MONEY OUT OF YOUR PRACTICE!
7 Money Murdering Mistakes That No PT Marketing Agency Would Dare Tell You
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DOING GOOGLE ADS YOURSELF
YOU BORE YOUR PATIENTS TO DEATH
I have talked to dozens of PT owners who think they can run their ads themselves…and end up bleeding $500 or $1000 every month with ZERO results to show for it. Even worse– if you’re not careful, you could easily violate HIPAA compliance and end up in the shark-infested waters of a lawsuit. Please. This can ruin you faster than anything else. Trust a PT- specific Google Ads agency to run your ads for you.
When you market to patients, you’re in competition with all the cat videos on Instagram. So don’t be boring. Use language that patients will understand! Show the outcomes that they could have if they come to PT!
Boring = money murder.
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THINKING TOO SMALL
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Do you want to just have a job as a PT? Or do you want to grow and scale your clinic to a 7-figure business? If you want to build up a nest egg for yourself so you can retire one day, you can’t think small. Don’t rely on 1 single tactic like a radio ad, Facebook Ads, or anything else. You need a holistic marketing strategy that uses the most cost- effective marketing tactics to bring you a consistent stream of new patients. Scan the code below to get a free, no-obligation 45-minute “PT Marketing Master” Strategy Call. On the call, we’ll identify if YOU are making any of these money-murdering mistakes!
YOUR WEBSITE IS PRETTY BUT STUPID
I hope your website looks amazing and you’re proud of it…but here’s what ACTUALLY matters about your website: • It loads fast • It calls patients to “Book An Appointment” all over the site • It has all the unsexy stuff that makes your website rank on Google: backlinks, on-page SEO optimization, and a readable site architecture Don’t be shortsighted. If your website is pretty but stupid (not fast), you will lose patients and lose $$.
SCAN THE CODE To Claim Your FREE , No-Obligation PT Marketing Master Strategy Call Or Visit Our Website at PracticePromotions.Net DON’T LET THESE MISTAKES SUCK THE MONEY OUT OF YOUR PRACTICE!
CASE STUDY:
Physical Therapy Clinic Increases New Patients from 847 to 1263 with Condition-Specific Ads!
ProClinix Sports Physical Therapy & Chiropractic is a 6-location multidisciplinary practice in New York. In 2020, they joined Practice Promotions to increase their online presence. Just a few months later, they invested in our condition-specific Google Ads—and saw an immediate increase in patient calls! Physical Therapy Clinic Sees Highest Ever New Patients After Adding Google Ads
NEW PATIENTS
With the help of our Website + Google Ads Services, this chiropractic clinic…
RANKS #1 ON GOOGLE in their area for keywords including: “manual therapy,” “pain relief for arthritis”, “sciatica pain relief”, “shoulder pain relief”, and “sports injury clinic” NOW GET 50-120 CALLS FROM GOOGLE ADS EVERY MONTH! This clinic’s number of calls from Google Ads increased from 260 in 2021 to 668 in 2022! Their Google Ad specialists were working hard to get even more results from their ads. And as their Google Ad calls went up, so did their new patients. SKYROCKETED NEW PATIENTS from 847 in 2021 to 1263 in 2022, thanks to their Google Ads! ProClinix Sports PT & Chiropractic understands that in today’s age, chiropractors need to invest in their digital presence to attract more new patients! Are you ready to grow your number of new patients? Schedule your PT Marketing Master Strategy Call and receive a free, no-obligation analysis of your business’s marketing strategy by a Senior Solutions Expert!
PATIENT CALLS FROM ADS
Visit Our Website at PracticePromotions.Net
CLAIM YOUR FREE PT MARKETING MASTER STRATEGY CALL!
This is the Address...
...seems legit!
Don’t Hire a Marketing Agency Without Reading These 3 Red Flags... These 3 Red Flags...
physio in Ontario who had saved money on his website by having it built by a friend who opened his own agency. He paid big bucks for an ad campaign promising “guaranteed pain relief.” Not only did this lead to complaints from patients who didn’t experience relief, but it and the website also attracted attention from the College Of Physio, resulting in stress and having to redo everything from scratch. He thought he was saving money and helping a friend out but it culminated in a tremendous amount of additional work and he finally ended up coming to us to redo everything from scratch. DON’T PUT YOUR PRACTICE AT RISK—CHOOSE A PT- SPECIFIC MARKETING AGENCY Do your business a favor. Don’t go for a risky scammy red-flag marketing agency. If you’re going to invest in marketing (which you NEED to grow), then choose a PT-specific marketing agency like Practice Promotions.
Do you want to grow your business… but don’t know what marketing agency to trust? Most marketing agencies have more red flags than your ex, but we can help… Here are 3 red flags that you MUST know before hiring a web design or marketing agency…
You often get what you pay for. Lower prices might mean fewer resources, less attention to detail, or even unethical practices. For example, a service priced at $100/month might not provide the comprehensive support or expertise needed for effective results. At Practice Promotions, we aren’t the cheapest on the market…but we do deliver real VALUE and guarantee results. TLDR: Don’t be seduced by low prices; you could be looking at the Taco Bell of marketing agencies.
“WE CAN GET YOU TO #1 ON GOOGLE IN 30 DAYS”
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Yikes! If someone is guaranteeing you top Google rankings or huge results overnight, they’re probably lying. Real marketing takes time. Any legit agency will be honest about what’s achievable and how long it’ll take. For example, ranking on #1 on Google for a keyword like “physical therapy in richmond va” takes several months. Most of Practice Promotions’ customers see results within 3-6 months…NOT 30 days! TLDR: If it seems too good to be true…it probably is. Don’t be a victim of ‘get results quick’ scams.
CAN’T SHOW ANY PT-RELATED RESULTS.
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Ask the agency for case studies or examples of their past work. If they can’t show you any proof of results, that’s a red flag. A trustworthy agency will be proud to show you how they’ve helped other businesses. When local marketing agencies claim to understand Physical Therapy but don’t deliver, it can lead to costly mistakes that hurt both your budget and your practice’s growth.
PRICES ARE CRAZY LOW. LIKE…TOO LOW.
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SCAN THE CODE For Your Free PT Marketing Master Strategy Call!
Low prices aren’t necessarily a good sign—it could actually be the sign of a crooked business.
Red Flag Horror Story: A few months back, our team spoke with a
CLAIM YOUR FREE, NO-OBLIGATION PT Marketing Master Strategy Call Have Our Senior Solutions Expert Analyze Your Business’s Marketing Strategy—Even If You Don’t Have a Written-Down Plan! During your call you’ll discover… 7 horrifying flaws with your current PT website that are tanking your SEO 5 insider tips on HIPAA-compliant and patient-centric marketing 5 steps to easily catapult your revenue + patient volume! ...and MORE!
READY TO BECOME A MONEY-MAKING SLAYER? SCAN THE CODE To Claim Your FREE , No Obligation PT Marketing Master Strategy Call Or Visit PracticePromotions.Net!
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