Leveraging platforms like LinkedIn can facilitate the process of letting people know about the value and solutions you can provide. Joining relevant online community and topic specific groups can also be effective. Action items: • From the list created above, identify three opportunities to create meaningful introductions within your network. Add these ideas to your personal business development worksheet, and calendar a date to make introductions and invite a group to get together. • From the list above, invite all 10 contacts to join your LinkedIn network. • Once you are connected on LinkedIn, identify one topic that may of interest to each person and that is relevant to your practice. Add this topic to your personal business development worksheet and create a calendar entry to create a post or share content on this topic to LinkedIn once a month. 3. Unique Challenges And Opportunities for Women The panel acknowledged that women attorneys face specific challenges when it comes to business development but also highlighted unique opportunities. The importance of authenticity emerged as a crucial aspect of success. Embracing unique approaches to relationship-building rather than trying to imitate male counterparts can be a powerful business development tactic. Business development should feel natural and true to one’s personality and communication style.
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