Leveraging firm initiatives such as WWT creates a unique opportunity for women attorneys to connect, support, and promote one another which can organically lead to increased collaboration and cross-
selling within the firm. Action items:
Consider your authentic style and what types of business development activities and tactics feel good to you. Begin to exercise your style on a colleague or potential client by selecting one of the activities below. Add this activity to your personal business development worksheet and create a calendar entry to complete this activity. • Find a relevant and helpful article and send to a client or perspective client. • Invite a colleague or client contact to lunch. • Ask a relationship partner or a client contact if you can schedule a client visit to meet with your client at their office. • Ask a colleague, client, prospect or referral source to partner with you to draft an article or speak at an event. • Identify an emerging legal or business issue and proactively reach out to a client to discuss and offer some solutions.
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