SCHOOL’S BACK! TAP INTO THE BACK-TO-SCHOOL SEASON
discounts and sales for teachers will bring more business through your door and help you support your community. Teachers can also serve as a direct marketing tool for your business.Whether it’s via mailers or in-person during open house nights,August is full of teacher-to-parent communication that could include coupons or recommendations to your business. The back-to-school season isn’t just for the big-box stores or retail providers.You can tap into this powerful market and make this last summer stretch a lucrative business season. With SCORE, you’re never alone! Schedule an appointment to meet with a mentor today. Call 1-866-726-7340 or visit StLSCORE.org right now!
full capacity of the market.You need to make the offer something people actually want or need, be it chiropractic adjustments for kids carrying too many books or discounts on vehicle services for carpooling families. For example, if you sell and service computers, you must do more than offer 10% off all technology services for the back-to-school season. Provide a sale on installing and updating programs for students or provide a gift with the purchase of a laptop for college students on the go.This makes your offer more appealing to your customer base, which will guarantee you happy and returning customers. There’s also a key demographic in the back- to-school market that often gets forgotten: teachers.Thousands of dedicated teachers across the U.S. have a classroom budget, and some must dip into their bank accounts to keep their classrooms stocked. Offering “thank-you”
As you load up the family for some final summertime adventures, preparing for the upcoming school year is likely one of the last things on your mind. Instead of shopping for school supplies, your main focus might be finding the best place to position your lawn chair around the campfire for optimal marshmallow roasting! But the back-to-school season is coming up, and families need to begin the expensive task of purchasing items for school.According to the National Retail Foundation, back-to-school shopping contributes to 17% of total annual sales.That’s a nearly $76 billion industry that your business could be cashing in on. However, when you only offer a special or sale because of a particular season, you are not tapping into the
How Print Marketing Can Help Your Business
an added bonus, print materials make a huge impression when you physically hand them to a prospect or partner. Even though print has a greater expense attached to it than online media, print is buying you a lot of value through reach, longevity, and credibility. Best of all, Direct Marketing Association reports that businesses get an average return on investment of 13 to 1 with direct mail! In concert with a website, social media, search marketing, and other offline marketing efforts, print can catapult your company to new levels of growth. Give it a try and see what direct mail marketing can do for your business! With SCORE, you’re never alone!We offer workshops and seminars each month to help you develop the skills you need to succeed.Visit StLouisSCORE.eventbrite.com today!
Running a business comes with myriad expenses, including the costs of a physical location, legal fees, accounting fees, web design, and so much more. Many business owners choose to ignore direct mail because it adds more to their expenses, but that is a big mistake. Here are some reasons why incorporating print marketing into your business plan makes a lot of sense.
REACH Whether you are marketing to an older audience or younger, you should know that print materials help expand your reach. Mailing lists target specific profiles or locations with direct mail campaigns. Statistics show that audiences actually prefer the personalized touch of direct mail, with a survey from International Communications Research finding that 73% of consumers prefer direct mail over other advertising methods. Even better, you can connect print with online marketing using URLs and QR codes, granting you further reach and the chance to stay relevant with your customers and prospects. LONGEVITY Valuable print materials, like books, brochures, and newsletters, are great ways to get
exposure, but their longevity makes them even more valuable. Electronic media like emails, tweets, and blog posts tend to get buried shortly after they go out; print media can stick around longer. Print materials are also more likely to get passed around. You might think it’s easier to do this with electronic media, but how often do you really go back and look at tweets or emails from a month ago? Nearly half of consumers retain direct mail for future reference! The longevity you get from print marketing is crucial. CREDIBILITY There’s something about print material that legitimizes your business in a way that electronic media just doesn’t.A printed book tends to carry more credibility than a downloaded e-book.This credibility is usually subconscious, but it’s still very powerful.As
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