PHASE 2: MARKETING
Create a Marketing Plan Much of a CENTURY 21 Affiliated agent’s work is quiet and unseen, though critical for gaining the exposure necessary to get your home in front of prospective buyers. The phone calls, work with contacts, open house arrangements, follow-ups with prospects, conversations with ad responders, web postings and other outreach efforts are all handled by your agent on your behalf. 1. Recommend a pre-listing inspection and some home staging suggestions 2. Develop a Comparative Market Analysis (CMA) 3. Create a photo slide-show or virtual tour to post on listing websites 4. Enter your listing into the local Multiple Listing Service 5. Place the CENTURY 21 Affiliated “For Sale” yard sign 6. Place your listing on social media sites 7. Announce your listing to sales associates in my office and other CENTURY 21 offices in the area 8. Place a “Lock Box” on your door to provide easy access for other sales associates 9. Place your listing on our CENTURY 21 Affiliated website 10. Distribute your listing to hundreds of Listing Partners 11. Place your listing on my personal website 12. Have property photographed with optional videography and staging as outlined in agents marketing plan 13. Prepare full color property flyers and brochures to showcase your home to buyers & REALTORS 14. Home Warranties are available that can help attract buyers to your property 15. Schedule email marketing pieces to my entire list of contacts & past clients as well as area REALTORS 16. Print and direct mail advertising in our local area 17. Hold an open house for area REALTORS and the public 18. Tour your home with prospective buyers 19. Provide you with constant feedback from buyer showings 20. Send you weekly online activity reports on your property 21. Negotiate with potential buyers on your behalf to help get you to the closing table
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