From Print To Digital
Customer Quotes on the FlippingBook Experience
Foreword
With endless talks of climate change, companies of all sizes are becoming increasingly aware of their environmental impact. As we strive to reduce our carbon footprint and manage budgets more effectively, we’re forced to reconsider the traditional printed documents. Enter online flipbooks: a versatile alternative in the form of interactive digital publications (just like this one!). Beyond cutting print costs, flipbooks come with lots of other perks. They’re easy to update, share, and track. A flipbook carries your branding and engages readers better with interactivity.
And in a time when going green can set you apart from competitors, flipbooks are the perfect solution to save money and do your part for the future of our planet.
So how can your business benefit from printing less? Keep on reading to explore real stories from FlippingBook’s customers.
Contents
6
Remember How It Started?
8
Adapt to the New Normal
10
Go Digital to Save Small & Big
12
Keep Your Content Current
14
Spend Less, Say More
16
Go Green With Less Paper Waste
18
Share Across All Locations
Use Sustainability as a Competitive Advantage
20
Keep the Reading Experience Alive
22
Elevate Your Brand
24
Allocate Resources Internally
26
See How Your Content Performs
28
Expand Your Reach
30
Remember How It Started?
The pandemic gave companies all around the world the ultimate boost to transition from traditional print materials to digital document formats. With physical stores closed and employees working from home, businesses needed a way to communicate with their customers and staff. Printing was simply no longer effective. Luckily, a sustainable, budget-friendly, and accessible alternative had already existed: and that is online flipbooks.
COVID-19 pushed us to turn all of our marketing materials virtual. FlippingBook was the best solution for this. We used to have a bound book that people could flip through, but now we can share the same thing quicker online. It makes our communication faster and more effective, and it’s much more practical.
Leslie R. Marketing Coordinator
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Adapt to the New Normal After lockdowns became a distant memory, many companies decided to stick with the new digital approach. Even the most paper- dependent industry—publishing—managed to compensate for the decline in print sales.
year-on-year growth in website readers was reported by The Financial Times following the pandemic, setting all new records for their publications.
The problem specifically was the pandemic. Our specs used to change often, and that would be $200 or so dollars lost every time in exorbitant printing fees. FlippingBook solved that problem, and now we have better control of our documentation.
Nicole P. Marketing Communications Manager
READ FULL REVIEW ON G2
SEE BLOG POST
5 BENEFITS OF PRINTING LESS
Go Digital to Save Small & Big A few dollars per copy may seem small when you first consider it. But depend - ing on the volume of publications, the cost can add up to thousands of dollars a year.
Because we no longer have the need to print our course directory, we save over $20K per year in printing costs.
Joshua Liebmann Head of Brand and Design
READ CUSTOMER STORY
Switching to digital documents leads companies to significant savings in printing costs. You can then redirect these funds toward more impactful areas!
Our firm used to mail out packets to each potential client, and that would cost close to $10 for one brochure. Since we’ve started using FlippingBook, we now can email them and save on printing costs!
Nicki Y . Marketing and Outreach Coordinator
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Keep Your Content Current When you need to fix a typo in a print copy, you have to order a whole new batch. And what if your catalogs, educational materials, or client proposals require regular updates? With FlippingBook, you can simply replace the content of your PDF under the same flipbook link. This means your audience will always have access to the most current information— without any extra costs.
Juliana Isaac CEO
Spend Less, Say More
With paper documents, you always hesitate when adding an extra page, paragraph, or section: how much money will it add up to? FlippingBook lets you tell richer, more expansive stories without any limitations or constraints. Include details and visuals, add engaging videos, save space on the page with pop-ups and image galleries—your digital publications can grow as your ideas do!
FlippingBook lets us save in printing costs for employee benefit communication materi- als nationwide. It’s a great tool to engage and educate employ- ees on their benefits through videos and on-click resources. We were able to expand con- tent to publications of more than 90 pages, and this mini- mized calls to the call center. Employees loved the new tool per a survey we included within the publication.
Ingrid H.
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Go Green With Less Paper Waste
Printing less doesn’t just affect your budget: it’s one of the pillars of sustainability.
of all waste in the United States is paper-based.
Moving at least a part of your assets into the digital realm, away from print and other offline formats, is the least you can do for a greener future.
Inês Gavinho Félix Creative Director
SHOULD YOU GO DIGITAL TO HELP THE ENVIRONMENT? SEE BLOG POST
Share Across All Locations The great thing about flipbook sharing is that you’re actually not limited to links or website embeds. If you need to have a catalog, a brochure, or a menu readily available at your physical location, you can print a single leaflet with a QR code that leads to your document.
All your customers surely carry a smartphone with them, and flipbooks made with FlippingBook load fast and consume 50% less data on mobile—so you’re not just saving paper, but your readers’ time and data, too.
FlippingBook solves the environmental issue of over- printing. It also makes our content accessible nationwide.
Bianca U. Director of Marketing
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Use Sustainability as a Competitive Advantage Going green doesn’t just address your corporate social responsibility: it improves your brand image and presents you as an eco-friendly business. Launching a green initiative at your company is a big step, and moving away from print could be the perfect start. Another simple yet effective measure is active forestation. We at FlippingBook plant trees with Tree Nation for every customer interview. You can contribute, too!
Stéphane Halleux Integrated Communication Manager
Keep the Reading Experience Alive Some people simply enjoy reading in an old- fashioned way: there’s something calming in the rustling of the pages. of respondents of a 2024 survey on reading habits still prefer printed media. ~ Your digital materials can come as close to recreating that experience as possible. Flipbooks have a life-like page flip effect, as well as authentic page shadows and an optional hardcover, which makes your documents feel like the real thing.
Before we found FlippingBook, we were sending our catalog as a PDF, but it wasn’t as easy to flip through as a hard copy would be. Something important was lost in that transition from print to digital.
Loni Slatkin Communications Manager
READ CUSTOMER STORY
Elevate Your Brand If you’re a company focused on technology, your documents have to reflect that commitment. Besides the modern format, flipbooks can carry your branding to achieve a cohesive, professional look that fosters trust. Customize your flipbooks with your branding, and stand out as a forward-thinking company that embraces digital solutions.
We provide technological solutions to our clients. So we wanted to walk the talk, too: use technology to display our documents instead of doing hard copy printing.
Company President
READ CASE STUDY
Allocate Resources Internally When you have to keep printing costs in mind, you mostly focus on client-facing materials. Internal documentation becomes too much of a luxury. Yet, with FlippingBook, it doesn’t have to be! You’ll have the resources to create and share more team documents: benefit guides, internal reports, or company newsletters. You can also be sure of their safety: with our content security features, your flipbooks will never spread as far as a print copy could.
FlippingBook has solved the issue of committing a large amount of time in printing benefit guides. It’s the perfect resolution for our clients that want something extra for their staff to view, while not spending the time and money to print booklets that many employees will never read.
A customer in Insurance
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IS PRINTING BENEFIT GUIDES HOLDING YOU BACK? SEE BLOG POST
See How Your Content Performs With printed materials, you can’t even be sure people read them (unless you’re standing
right next to them). One of the more advanced features of FlippingBook is the ability to provide you with audience insights. You can track how many people open your document, what links they click, and what pages they like the most—among a wealth of other parameters.
In an effort to go digital and save on printing costs, we turned to FlippingBook and now will never go back, as partners and customers love the interactivity, links, and overall ease of use and user experience of our catalogs. We also benefit from a unique ability to track links and understand our customer’s behavior as they navigate our product offerings.
Callie S. Brand Manager
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Expand Your Reach
An online presence means your catalog, brochure,
or proposal can be seen anywhere in the world. No geographical barriers, shipping overseas, or handing out copies by hand. A single click—and the flipbook link is live: on your website, on social media, in any messenger or email inbox.
FlippingBook helped us with a lot of things, not just saving paper: it blends in so well on our website, and gets the catalogs out to our clients.
Digital Marketing Designer
READ CASE STUDY
Leave Printing and Come to the Digital Side
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