MARCH 2017
NEIGHBORLY
BRAND GUIDELINES
19
CULTURAL POSITIONING STATEMENT
For
Property Owners
(audience)
is a
Neighborly
Home Services Platform
(product/service)
(category name)
that provides
local experts who help you like a neighbor would
(main benefit)
because
they are driven by R.I.C.H. values
(reason to believe)
unlike
Home Services Aggregators (and Independents),
(primary competitors)
which provide
a convenient but inconsistent hand.
(competitor’s main benefit)
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