NEIGHBORLY
BRAND GUIDELINES
MARCH 2017
22
CUSTOMER SEGMENTS: DIANE
Diane (Adapter) 53, Suburban 1-5 maintenance/improvements per year. Purchased home 7+ years ago. Diane has found her place in her community and is actively engaged in work and life. She is transitioning from being a parent to parenting adult children. Her home is becoming a place for her to pursue personal passions and self- expression. Rather than downsize and move, her retirement plan is to pay off her mortgage and age (comfortably) in place. She has
owned the home through ups and downs and knows its bones inside and out. Thus, in addition to solving time-sensitive home repair issues — and staying on top of ongoing maintenance needs — she is focused on enhancements to future-proof her home and optimize for accessibility and safety.
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