NEIGHBORLY
BRAND GUIDELINES
MARCH 2017
28
NEIGHBORLY EXPERT ADVICE
Expert know-how from the best in the business.
At the heart of our CRM Program is the content that lives on the Neighborly Blog. The content calendar is planned well in advance to ensure that very little content overlaps with our individual brand websites.
Our core content pillars:
Be Ready Five tips to protect your home from a flooding disaster.
Maintenance Your fall maintenance checklist.
Build Equity Curb Appeal: Increasing the real estate value of your home.
Pro Tips HV/AC tips and tricks.
Lifestyle New Year’s resolutions for your home.
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