NEIGHBORLY
BRAND GUIDELINES
MARCH 2017
31
VOICE
We are professionals first and foremost — experts who operate based on our R.I.C.H. values. Our kindness, honesty and familiarity are what leave an impression. And for all those reasons, we don’t treat people like leads or users or even customers. We just treat them like people.
Neighborly is…
“A Neighborly representative will call you. What’s the best way to reach you?” FRIENDLY
“Our experienced professionals will treat your home like it’s their own.” CONSIDERATE
“How long has it been since you saw the bottom of your gutters?” SAVVY
“We treat your home like it’s our own.” EXPERIENCED
“It’s not called ‘Stranger-ly’ for good reason.” WITTY
Neighborly is not…
“Give us your name, email and phone number and someone will get back to you with a quote.” SNEAKY
“Clogged gutters will cause major flooding in your home!” SCARY
“We only look to check every box on the list.” HASTY
“Thank you for creating an account.” ROBOTIC
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