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BRAND GUIDELINES https://projects.invisionapp.com/share/YZAKJJNKS#/screens/220308631
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NEIGHBORLY
34
MARCH 2017
THE NEIGHBORLY LOGO
We needed to develop a name that was inherently human. The opportunity was to base it in a characteristic. It needed to be a name that didn't just say what we are but who we are. Neighborly: how we all should be to one another. The following pages represent how we bring that Neighborly ideal to life visually.
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