NEIGHBORLY
BRAND GUIDELINES
MARCH 2017
4
TABLE OF CONTENTS
Who We Are
How We Sound
Brand Ambassador
59
06
30
Neighborly as Brand Ambassador
We Are Neighborly
Tone
62
09
31
Service Brand Portfolio
Our History
Voice
63
11
Brand Ambassador: Print
Role of Neighborly
64
Brand Ambassador: Vehicle Graphics
How We Look
Why We Exist
34
The Neighborly Logo
13
Why We Exist
35
Our Tagline
Contact
17
What Makes Us “The Only”
36
Alternate Colors
65 Thank You & Contact
38
The Neighborly Logo Rules
39
Clearspace
How We Go to Market
41
Minimum Sizes
19
Cultural Positioning Statement
42
Logomark
20 Customer Segments
44
Additional Logos
21 How to Use Customer Segments
46
Logo Don’ts
47
Neighborly Typography
22
Customer Segments: Diane
49
Print Typography
23
Customer Segments: Elizabeth
50
Web Typography
24
Common Psychology
51
Color Palette
25 Decision-Making Journey
52
26 GetNeighborly.com Experience
Photography Standards
28 Neighborly Expert Advice
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