NEIGHBORLY
BRAND GUIDELINES
MARCH 2017
4
TABLE OF CONTENTS
Who We Are
How We Sound
Brand Ambassador
59
06
30
Neighborly as Brand Ambassador
We Are Neighborly
Tone
62
09
31
Service Brand Portfolio
Our History
Voice
63
11
Brand Ambassador: Print
Role of Neighborly
64
Brand Ambassador: Vehicle Graphics
How We Look
Why We Exist
34
The Neighborly Logo
13
Why We Exist
35
Our Tagline
Contact
17
What Makes Us “The Only”
36
Alternate Colors
65
Thank You & Contact
38
The Neighborly Logo Rules
39
Clearspace
HowWe Go to Market
41
Minimum Sizes
19
Cultural Positioning Statement
42
Logomark
20
Customer Segments
44
Additional Logos
21
How to Use Customer Segments
46
Logo Don’ts
47
Neighborly Typography
22
Customer Segments: Diane
49
Print Typography
23
Customer Segments: Elizabeth
50
Web Typography
24
Common Psychology
51
Color Palette
25 Decision-Making Journey
52
26
Photography Standards
GetNeighborly.com Experience
28
Neighborly Expert Advice
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