NEIGHBORLY
BRAND GUIDELINES
MARCH 2017
48
LOGOTYPE
Rounded corners for a softer, more approachable look. Essentially keeping the aesthetic neighborly.
A heavier font weight for a more confident logotype at multiple scales.
Brought the “house” down closer to the x-height of the lowercase letters with a slight advantage for readability of the icon.
Revised “y” to match the descender of the “g.”
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