Neighborly_Brand Guidelines_030317

NEIGHBORLY

BRAND GUIDELINES

MARCH 2017

48

LOGOTYPE

Rounded corners for a softer, more approachable look. Essentially keeping the aesthetic neighborly.

A heavier font weight for a more confident logotype at multiple scales.

Brought the “house” down closer to the x-height of the lowercase letters with a slight advantage for readability of the icon.

Revised “y” to match the descender of the “g.”

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