Neighborly_Brand Guidelines_030317

NEIGHBORLY

BRAND GUIDELINES

MARCH 2017

51

COLOR PALETTE

Our colors are contemporary and inviting to reflect our mission. The main palette also gives a nod to our history as the Dwyer Group. Alongside our primary colors, we use accents of lighter primary shades to create separation and provide a more robust palette.

Primary

Neighborly Blue

Dark Gray

Light Gray

White

Neighborly Yellow

PMS 660C

PMS 11C

PMS 663C

PMS 128C

C: 81

C: 66

C: 05

C: 00

C: 02

M: 44

M: 56

M: 04

M: 00

M: 13

Y: 01

Y: 50

Y: 04

Y: 00

Y: 78

K: 00

K: 26

K: 00

K: 00

K: 00

HEX #267DBF

HEX #57595E

HEX #EDEDED

HEX #FFFFFF

HEX #FAD957

R: 37

R: 86

R: 238

R: 255

R: 251

G: 125

G: 89

G: 238

G: 255

G: 216

B: 192

B: 94

B: 238

B: 255

B: 86

Secondary

PMS 2915C

PMS 290C

PMS 938C

PMS 9060C

PMS 9380C

PMS 9280C

PMS 7463C

C: 57

C: 29

C: 03

C: 00

C: 05

C: 00

C: 85

M: 13

M: 03

M: 07

M: 03

M: 04

M: 08

M: 34

Y: 04

Y: 00

Y: 40

Y: 13

Y: 00

Y: 08

Y: 00

K: 00

K: 00

K: 00

K: 05

K: 05

K: 03

K: 73

#62B4DD

#AFDBF4

#F7E5A8

#F2EAD3

#E4E8F1

#F8E4E4

#0A2D44

R: 98

R: 175

R: 247

R: 242

R: 228

R: 248

R: 10

G: 180

G: 219

G: 229

G: 234

G: 232

G: 228

G: 45

B: 221

B: 244

B: 168

B: 211

B: 241

B: 228

B: 68

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