NEIGHBORLY
BRAND GUIDELINES
MARCH 2017
53
PHOTOGRAPHY STANDARDS: PEOPLE
There’s a tendency to want to show people when you’re trying to be human. But real people in authentic situations are tricky to find and hard to construct. Wherever possible, we should avoid cheap and easy stock. Not just because it’s inauthentic and uninspiring, but because it’s precisely what our competition does. Wherever possible, we should shine a light on real people. Imperfections and all. We want our customers to see themselves in everything we do. And using real people to illustrate our points is an easy first step.
People…
…not stock photo models.
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