NEIGHBORLY
BRAND GUIDELINES
MARCH 2017
59
NEIGHBORLY AS BRAND AMBASSADOR
Neighborly will also have to act as brand ambassador when individual service brands are communicating to their customers as they have for many years. The Neighborly ambassador tagline will adopt the service brand color palette and will be approximately 2/3 the width of the logo. Clearspace is important for this line and will utilize double the height of the house logomark, as pictured to the right. This same double house height will be used for minimum clearspace around the entire lockup. For specific franchise layouts please see page 62.
Service Brand Your LOGO LOCKUP EXAMPLE
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