LAMC 2025 online digital book and guide
JULY 8 - 12 NEW YORK CITY InterContinental New York Times Square 300 West 44th Street
We thank you for being part of the LAMC. Either attending the panels, showcases, Master Classes, Q&A’s, Off-Sites, listening to this year's compilation or just somehow randomly getting this LAMC guide book, we are glad you are here. When I started the conference 26 years ago, I always knew that music and culture could reach big heights and the success of the LAMC has been proof that I (and many others) were correct in knowing the power of culture and community. This year at the LAMC we once again have another year of great music, informative panels, networking and amazing music by some of your future favorite artists. We have seen so many artists and executives grow year to year at the conference and it’s always encouraging to see. Engage in the chats, meet new people, listen to the LAMC compilation (or any of the previous year’s)and basically just be involved. We built the LAMC for you. Use it. Be kind to one another. A special thank you to our crew, sponsors and supporters for allowing this all to happen. . Tomas Cookman
LAMC STAFF : Tomas Cookman, Jennifer Sarkissian, Tommy Vargas, Gabo Redondo, Leyre Granda, Bernie Leos, Juan Carlos Lopez, Christian Gall, Josh Norek, Karlo Ramos, Delia Cookman, Leticia Camba, Toni Castillo, Kenty Love, Nestor Vera, Alexa Quitian, Doreen Cañuelas, Luciana Ávila, and all our incredible volunteers! It takes a village!
2025 SCHEDULE OF EVENTS
Tuesday, July 8th 3:00pm - 5:00pm LAMC Registration @ InterContinental New York Times Square 300 W 44th St. (between 8th & 9th Aves.)
8:00pm - 12:00am Sony Music Latin Showcase @ DROM (presented by Sony Music Latin ) Performances by: NOREH , Julio Caesar , TIAGO IORC , Luz Gaggi 85 Avenue A (between 5th and 6th street) Open to LAMC registrants with a very limited number of tickets to be made available for purchase Wednesday, July 9th 9:00am - 4:30pm LAMC Registration, Panels, and Exhibits @ InterContinental New York Times Square 300 W 44th St. (between 8th & 9th Aves.) Kat De Jesus (TikTok), Maria Sanchez (Meta), Juan Jo Quijano (Warner Music Latina) Andres Wolff (Sony Music Latin), Liliana Reyes (Yágueri), Loren Medina (Guerrera PR), Isabel Villanueva (BIME) 11:15am - 12:30pm The Future of Publishing, Songwriting & Performance Revenues Beto Cuevas, Emilio Morales (Rimas Publishing), 9:30am - 10:45am Creating a Successful Release Strategy (presented by TikTok ) Veronica Vaccarezza (Sony Music Publishing) , Lázaro Hernández (Warner Chappell) Jessica Roffe (SoundExchange), Lilibeth Patron (BMI), Josh Norek (Regalías Digitales), Noelia Salas (AIE) 1:00pm – 2:15pm Who is Your Audience? Engaging, Connecting and Keeping New Fans Vicky Lopez (Amazon Music), Gabo Llano (SoundOn), Samantha Aanerud (Spotify) Azu Olvera (WK Records), Stephanie Carvajal (YouTube Music), Bryant Pino (SiriusXM), Jorge Ovalle (Warner Music Latina)
2025 SCHEDULE OF EVENTS
2:30pm - 3:15pm Building Financial Power From Day One (presented by City National Bank ) Ana Y. Perez (City National Bank), Rodrigo Nieto-Galvis (City National Bank) Maria del Pilar Lopez (Citrin Cooperman) 3:30pm - 5:00pm Wonder Women of Latin Music (presented by Amazon Music ) Rocío Guerrero ( Amazon Music), Colleen Theis (The Orchard), Leila Cobo (Billboard Latin), Maria Fernandez (Sony Music Latin), Alejandra Olea (Believe), Anamaria Sayre (NPR Music), Yvonne Drazan (peermusic), Romina Andrea Magorno (Imagine It Media), Alicia Zertuche (Wonderlandia) 6:00pm - 10:00pm LAMC/SummerStage @ Central Park Show Performances by: Morat , Planta Industrial , Yami Safdie DJ Set by: El G (ZZK Records) Rumsey Playfield Entrance at 72nd and 5th Avenue Free and open to the public 8:00pm - 12:00am (Join us from 8:00PM - 10:00PM for Spanish wine happy hour!) LAMC Sounds from Spain Showcase @ DROM ( presented by Sounds from Spain ) Performances by: Leo Rizzi , Iñigo Quintero , Muerdo , Las Ninyas del Corro 85 Avenue A (between 5th and 6th street) Open to LAMC registrants with a very limited number of tickets to be made available for purchase. Thursday, July 10th 9:00am - 3:30pm LAMC Registration, Panels, and Exhibits @ InterContinental New York Times Square 300 W 44th St. (between 8th & 9th Aves.)
9:30am - 10:45am LAMC Q&A: Morat & Billboard’s Jessica Roiz
2025 SCHEDULE OF EVENTS
11:15am - 12:30pm The Anatomy of a Tour - How Data, Demand and Strategy Align (presented by MTA ) Matias Loizaga (PopArt Music), Katherine Coloma (MTA), Ashley Gonzalez (WME) Amy Davidman (TBA Agency), Diana Rodriguez (Criteria Entertainment), Maria Lanao (Live Nation), Omar Garcia (CAA), Polo Montalvo (La Buena Fortuna) 1:00pm – 1:45pm (30 min + 15 min Q&A) LAMC Q&A: How I Wrote that Song ® Meme del Real & BMI’s Jesus Gonzalez (presented by BMI ) 2:15pm - 3:00pm LAMC Q&A: Alejandro Soberón Kuri & Rolling Stone’s Julyssa Lopez 3:00pm - 3:15pm PopArt Music announcement “Camino al Relámpago” 3:30pm - 4:30pm LAMC Q&A: Camilo & Billboard’s Leila Cobo 6:00pm - 8:30pm BMI El Acoustic Lounge LAMC @ SOB’s (presented by BMI ) Performances by: Annasofia, Beto Cuevas , Dav Julca, Debi Nova , Kaia Lana , Meme del Real , Nella 204 Varick St. Open to LAMC registrants. 8:00pm - 12:00am Warner Music Latina Showcase @ DROM (presented by Warner Music Latina ) Performances by: DFZM , Juan Duque , Gera Demara , Kane Rodriguez 85 Avenue A (between 5th and 6th street) Open to LAMC registrants with a very limited number of tickets to be made available for purchase.
2025 SCHEDULE OF EVENTS
Friday, July 11th
9:15am - 11:30am LAMC Off-Site: TikTok / SoundOn 12:15pm - 2:30pm LAMC Off-Site: YouTube 3:00pm - 5:15pm LAMC Off-Site: Meta LAMC Off-site events are limited capacity and only available for LAMC registrants that have a confirmed RSVP to each event. 8:00pm - 12:005am LAMC Indie Showcase @ DROM (presented by PopArt & Cosquin Rock ) Performances by: ZTVZ , Mi Amigo Invencible , Silvestre y La Naranja , Marilina Bertoldi 85 Avenue A (between 5th and 6th street) Open to LAMC registrants with a very limited number of tickets to be made available for purchase.
Saturday, July 12th
6:00pm - 10:00pm LAMC/SummerStage @ Central Park Show Performances by: Camilo , Ela Taubert , Cheo DJ Set by KEXP’s Albina Cabrera Rumsey Playfield Entrance at 72nd and 5th Avenue Free and open to the public
2025
SAMANTHA AANERUD SPOTIFY
As the Lead of Label Partnerships for US Latin at Spotify, Samantha leads relationships of the US Latin market with labels and distributors as well as the development of strategic album release campaigns and genre-focused campaigns. Before joining Spotify, Samantha was on the International Devel- opment team at Sony Music Latin working with artists such as Becky G, Camilo, Maluma, Shakira, and more.
CAMILO Six-time Latin GRAMMY® winner and three-time GRAMMY® nominee, Camilo is a Colombian singer-songwriter and producer known for his innova- tive Latin pop sound. His albums Por Primera Vez, Mis Manos, De Adentro Pa Afuera, and CUATRO have earned multi-platinum certifications and billions of streams. Camilo’s global tours and collaborations showcase his deep roots in tropical rhythms and wide-reaching influence.
STEPHANIE CARVAJAL YOUTUBE MUSIC
Stephanie Carvajal is currently YouTube's Head of Latin Artist Development. She has spent the last 10 years working in the content space with the music industry, creators, broadcasters and brands and is passionate about enabling storytelling and sharing di erent art forms, both physical and online. Born and raised in New Jersey, Stephanie is a rst generation Colombian-American. Stephanie earned a bachelor of arts in Economics-Political Science and Hispanic Studies from Columbia University.
LEILA COBO BILLBOARD
A Fulbright scholar from Cali, Colombia, Leila Cobo is Billboard's Chief Content Officer for Latin/Español, as well as a classical pianist and success- ful novelist and biographer. Leila works closely with Telemundo on the Billboard Latin Music Awards and programs the yearly Billboard Latin Music Conference. Her novel, Decoding Despacito: An Oral History of Latin Music's Greatest Hits, tracks the stories behind the biggest Latin hits of the past fifty years.
2025
KATHERINE COLOMA MTA
Originally from Ecuador, she is a key talent agent at Magnus Media, rising to become the youngest on the team. Overseeing bookings for top artists like Fonseca, Bacilos, and Gente de Zona, she has contributed to the growth of the roster. Known for strategic insight and dedication, she plays a vital role in shaping Latin music careers and supporting emerging talent.
BETO CUEVAS A defining voice of Latin rock, frontman of La Ley with iconic albums like Invisible and a Latin GRAMMY®-winning MTV Unplugged. His solo albums Miedo Escénico and Transformación solidified his legacy. Also a musical theater star, he now revisits his classics with Beto Cuevas Acústico, featuring the new single “Todo Es Perfecto” with Javiera Flores, marking a new artistic chapter.
AMY DAVIDMAN TBA AGENCY
With 20+ years in music, a founding partner of TBA, launched in 2020, and agent to artists like Pink Martini, José González, and Cuco. Recognized by Billboard, Pollstar, and Rolling Stone, and a frequent speaker at global music conferences. Committed to social justice and climate causes, she also champions safer live music spaces and leads community e orts in the Bay Area.
KAT DEJESUS TIKTOK
Born and raised in Miami to a Dominican family, joined TikTok’s SoundOn in 2023 to lead US Latin Artist and Label Partnerships. Focuses on TikTok-re- lated A&R, digital marketing, promotion, operations, and editorial, helping Latin artists thrive on the platform and expand their reach.
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2025
MARIA DEL PILAR LOPEZ CITRIN COOPERMAN
Pilar is a partner at Citrin Cooperman in Business Management and Family Office, specializing in entertainment and music. With 20+ years of account- ing experience, she advises musicians, actors, promoters, songwriters, and others on tour accounting, tax compliance, international taxation, and wealth preservation. Fluent in Spanish, Pilar is recognized as a top entertainment business manager and frequent industry speaker.
MEME DEL REAL MEME is a Mexican guitarist, keyboardist, singer, and producer from Café Tacvba. He debuted solo in 2016 with “No Puedo Parar” and “Todo Va A Estar Bien.” He’s produced for Julieta Venegas, Los Bunkers, Natalia Lafour- cade, Juanes, and Pepe Aguilar. His debut album, co-produced with Gustavo Santaolalla, drops Sept. 2025 via Docemil Music. Singles “Princesa,” “Tumbos,” and “Incomprensible” are out now.
YVONNE DRAZAN PEERMUSIC
Yvonne Drazan, a Los Angeles native, is a pioneering Latin music executive and peermusic’s VP Latin Division West Coast. With 30+ years in the industry, she helped shape Latin Alternative since founding Club Rock En Español in 1989. Known for signing top writers and artists, Yvonne blends creative vision with marketing savvy, earning Billboard Latin Power Player honors and shaping Latin music’s global landscape.
MARIA FERNANDEZ SONY MUSIC
Maria Fernandez, Executive VP and COO of Latin Iberia at Sony Music, leads operations, major deals, and mergers like the acquisition and integra- tion of Brazil’s Som Livre. Since joining in 2007, she’s driven global partner- ships and artist expansion. A Venezuelan native, Maria began her career at Disney and DirecTV Latin America. She’s recognized on Billboard’s Women in Music and Latin Power Players lists and serves on Fender’s board.
2025
OMAR GARCÍA CAA
Omar Garcia is a music agent at CAA’s Los Angeles office, representing major artists like Peso Pluma, Becky G, and Luis Fonsi. He began his career in banking before joining CAA in 2013 as a mailroom clerk. Omar holds degrees in Business Administration and Latin American Studies from Texas Christian University.
ASHLEY GONZALEZ WME
Represents a diverse roster of artists including Shakira, Nathy Peluso, Wal- lows, and The War on Drugs, while overseeing South American bookings for a top global agency. Co-founder of She Is the Music Latin, promoting inclu- sion through songwriting camps and mentorship. Serves on boards for She Is the Music, EMPOWER, and HOLA, and is active in advancing opportuni- ties for Latinas in the music industry.
JESUS GONZALEZ BMI
Jesus Gonzalez leads the Latin Creative team at BMI, where he focuses on signing and developing top talent, supporting songwriters and publishers, and building key industry partnerships. He oversees major initiatives including the BMI Latin Awards, artist showcases, and industry panels. His signings include Peso Pluma, Bizarrap, Edgar Barrera, Ryan Castro, and Alvaro Diaz.
ROCÍO GUERRERO AMAZON MUSIC
Leads music strategy and execution across the U.S. (for Latin audiences), Latin America, Spain, and Portugal. Oversees original livestream franchises including City Sessions, Amazon Music Live, and Platino Live, as well as premier festival streams like Vive Latino, Primavera Sound, Coca-Cola Flow Fest, and Vibra Urbana. An advocate for storytelling and cultural impact, has led the development of original music documentaries. Recognized by Billboard and the Latin Recording Academy for contributions to the industry.
2025
LÁZARO HERNÁNDEZ WARNER CHAPPELL
With 17 years in A&R, Lazaro Hernandez has shaped the careers of influen- tial Latin songwriters, producers, and artists. He has signed stars like Chen- cho Corleone, Jhayco, and María Becerra, and developed creators behind global hits such as "Dákiti" and "Pepas." Recognized on Billboard’s 40 under 40 and Pride lists, Lazaro is known for fostering global collaborations across cultures.
MARIA LANAO LIVE NATION
Maria Lanao is a Talent Buyer at Live Nation Entertainment, focused on Latin music in the Northeast U.S. She previously spent 11 years at WME, becom- ing the first Latina promoted to music agent. She’s worked with artists like Rosalía, Juanes, and Luis Miguel. In 2023, she was featured in Variety's New York Women’s Impact Report for her influence in the live music industry.
GABO LLANO SOUNDON
With over 17 years of experience in the music industry, Gabriel began his career as a concert booker in Colombia. In October 2019, he was appointed Senior A&R Manager at Sony ATV for Colombia, Ecuador, and Venezuela. Then, in 2020, ByteD- ance brought him on board. Today, Gabo leads TikTok and SoundOn’s music services for LATAM and US Latin, shaping the future of digital music in the region.
MATIAS LOIZAGA POPART
Matías Loizaga is a lawyer specialized in copyright and intellectual property, and serves as Director of Pop Art Music and CEO of Enigma.art. He has been a key figure in the production of shows and festivals in Latin America, leading major projects such as Soda Stereo Sep7imo Día and Messi10 by Cirque du Soleil, Personal Fest and numerous tours by international artists. Enigma has worked with artists such as Bizarrap, Soda Stereo, and Babasónicos, and has participated in festivals like Quilmes Rock, Primavera Sound, Buenos Aires Trap, and Vive Latino.
2025
JULYSSA LOPEZ ROLLING STONE
Julyssa Lopez is the Deputy Music Editor at Rolling Stone, she oversees pop and Latin coverage. She’s written cover stories on Shakira, Bad Bunny, and Madonna and Maluma. Before joining Rolling Stone, she was a regular contributor at The Nation and Remezcla. Her work has also appeared in Vogue, GQ, Billboard, the Guardian, the Washington Post, among other publications. She’s the recipient of a 2024 Deadline Club award from the Society of Professional Journalists, a 2023 LA Press Club award, and a 2021 Lowell Thomas Award and LAMC Wonder Women of Latin Music.
VICKY LOPEZ AMAZON MUSIC
Vicky López Borzacchini leads U.S. Latin partnerships at Amazon Music, driving growth through exclusive content, livestreams, marketing, and cross-team collaborations. She’s worked with artists like Trueno and María Becerra, and previously led music strategy at Triller and managed major festivals. Based in Miami, Vicky blends artistic insight and business strategy to amplify Latin music globally.
ROMINA ANDREA MAGORNO IMAGINE IT MEDIA
Billboard has named her one of Latin music’s top publicists for 3 consecutive years. Some of her clients past and present, include: C. Tangana, Camila Cabello, Jorge Drexler, Ela Taubert, Farruko, Kevin Kaarl, Myke Towers, Natanael Cano, Nsqk, Anitta, Tainy, Trueno, Steve Aoki and Marshmello to name a few.
LOREN MEDINA GUERRERA PR Loren Medina founded Guerrera PR, Marketing & Management after co-owning Digital Girl, a PR and digital marketing firm representing icons like Shakira, Maná, and Ricky Martin, as well as companies including AEG, Live Nation, and Sony Music. With over 24 years in the music industry, Loren has 16 years as a publicist and manager at Guerrera, plus experience as a Sony Music Latin product manager and independent label owner.
BOOKING | MANAGEMENT | AND MUCH MORE
MIAMI LOS ANGELES MADRID BUENOS AIRES
2025
POLO MONTALVO LA BUENA FORTUNA
With over 20 years of experience in the music industry, Nelson “Polo” Mon- talvo is the President & CEO of La Buena Fortuna Global, a Puerto Rican agency that provides services within the music industry, such as general counseling, label, production, booking, and artist management. Polo manag- es artists such as Residente, Kany Garcia, and many others.
MORAT Morat is a Colombian pop/rock band from Bogotá, blending folk, pop, and rock with Latin roots. Formed in 2011, they gained international fame with hits like “Mi Nuevo Vicio” and “Cómo Te Atreves.” Known for rich harmonies and multi-instrumentalism, they proudly represent Bogotá’s music scene. In 2023, they became the first band from Bogotá to sell out Estadio El Campín, solidifying their place in Latin music.
EMILIO MORALES RIMAS PUBLISHING
Managing Director of Rimas Publishing. Under his leadership, Rimas has grown rapidly, managing a catalog of 150+ global writers and producers, including Bad Bunny and Eladio Carrión. The company has been named Publisher of the Year at the Billboard Latin Music Awards and received multiple GRAMMY, Latin GRAMMY, ASCAP, and BMI honors.
RODRIGO NIETO-GALVIS CITY NATIONAL BANK
Rodrigo Nieto leads City National Bank’s Entertainment & Sports Banking in Miami, serving Latin entertainment clients with banking and investment solutions. With 15+ years in finance and prior Latin media experience, he opened CN Bank’s Miami office in 2019. Recognized by Billboard and Vari- ety, Rodrigo holds a Finance degree from Universidad Externado and an MBA from Georgetown University.
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2025
JOSH NOREK REGALÍAS DIGITALES
President of Regalías Digitales, a top independent music publisher collecting millions in royalties worldwide for artists like Los Tigres del Norte and Rafa Arcaute. Co-founder of the Latin Alternative Music Conference, former VP of Nacional Records, and co-host of the syndicated radio show “The Latin Alternative.” Serves on Voto Latino’s board. Graduate of Cornell and South- western Law School.
ALEJANDRA OLEA BELIEVE
A trailblazer in the Latin music ecosystem, with a track record of leading growth at Stingray Music, BBC Worldwide, DIRECTV, Sony Pictures, and Telemundo, Alejandra Olea is currently Managing Director for the Americas at Believe. Her experience spans content distribution, sales, and strategy across Latin America. A Georgetown graduate and Harvard Business Analyt- ics alum, recognized by Billboard’s Women, Latin, and Global Power Players lists in 2023–2025.
AZU OLVERA WK RECORDS
Azu Olvera is the General Manager of WK Records and Head of Music at WK Enter- tainment. In this role, she oversees talent relations, A&R, global marketing, strate- gic partnerships, and the overall direction of the record label. Previously, Azu was the Senior Director of Latin Talent & Industry Relations at SiriusXM and Pandora. She has been recognized as a Billboard Latin Power Player.
JORGE OVALLE WARNER MUSIC LATINA
Jorge Ovalle is a music executive and entrepreneur born in Colombia, with over 10 years of experience in the music industry, specializing in manage- ment and marketing with a strong digital focus. Jorge is creative and pas- sionate about innovation in entertainment. Currently serves as Director of Marketing Services at Warner Music Latina.
2025
LILIBETH PATRON BMI
Lilibeth Patron is Associate Director, Creative, Latin at BMI, where she nurtures Latin songwriters and publishers, spotlighting emerging talent through BMI’s Latin Spotlight. She supports major events like the Latin Awards and LAMC, and pitches artists to festivals such as ACL and SXSW. Recent signees include Jesse Baez and Bolela. Before BMI, she worked in TV production. She holds a BA in Television and Film Production from Cal State LA.
BRYANT PINO SIRIUSXM
Creates impactful content and fan experiences that elevate Latin artists and spotlight emerging talent nationwide. Produced special channels with Marc Anthony, Romeo Santos, J Balvin, and others, crafting moments that cele- brate Latin culture and deepen audience connection. A seven-time Billboard Latin Power Player, continues shaping the evolving sound of Latin music across the U.S.
JUAN JO QUIJANO WARNER MUSIC
With 15+ years in music and entertainment, Juan José Quijano has worked with Universal, Viacom, Deezer, and more. Founder of Latin America’s rst esports marketing agency, partnering with Adidas and Red Bull. Now at Warner Music Latina, he leads artist development, digital marketing, and international growth across the Americas, contributing to global chart-topping campaigns and innova- tive Latin music projects.
LILIANA REYES YÁGUERI
Liliana is the CEO and co-founder of Yágueri, a Colombian company focused on digital development strategies for artists. With over 15 years in the music industry, she has led successful marketing, management, and distribution efforts for artists across major and independent labels. Her work includes campaigns for Chayanne, Luis Fonsi, Pedro Capó, Kany García, Fonseca, and Natti Natasha. In 2023, she expanded Yágueri to Miami and Los Angeles and launched G Music, a boutique label for emerging talent.
2025
DIANA RODRIGUEZ CRITERIA ENTERTAINMENT
Diana Rodriguez is a pioneering music executive. She became the first female to lead a major U.S. Latin record company in 2009 and has held top roles at Phillips, Polygram, Universal Music, EMI Music, and Capitol Latin. As the CEO & Founder of Criteria Entertainment, she has been instrumental in the success of GRAMMY and Latin GRAMMY-winning artists, including Enrique Bunbury, Mon Laferte, Francisca Valenzuela, and Oscar Ortiz, among others.
JESSICA ROFFE SOUNDEXCHANGE
Experienced music industry professional skilled in artist relations, brand marketing, and royalty distribution. Has led successful campaigns across genres and digital platforms. Former Director of Writer Publisher Relations at BMI, with roles in talent production for HBO and MTV, plus consulting for major brands. Known for fostering strong industry connections and driving innovation to create new artist and brand opportunities.
JESSICA ROIZ BILLBOARD
With a career in digital media since 2005, she’s an expert in Latin pop culture, known for storytelling, interviewing, and social media. Her work spans Billboard, Miami Herald, Hu ngton Post, and more. A Florida International University gradu- ate and proud Nicaraguan-American, she founded PulsoPOP, a Latinx digital outlet with over 1.5M social followers, and has earned multiple journalism honors.
NOELIA SALAS AIE
With 20+ years in cultural journalism, market research, and brand interna- tionalization, Noelia joined AIE nearly 7 years ago. She works on the StreamRights team, supporting top artists and session musicians worldwide by providing data and tech tools to help them make strategic career deci- sions and maximize revenues.
NACIONAL RECORDS
Limited-edition double albums on color vinyl to celebrate the 20th anniversary of a pioneering label that has helped redefine Latin and global music. "The Story of Nacional Records Volume Uno" and Volume Dos"
nacionalrecords.com
2025
MARIA SANCHEZ META
María Sánchez is a creative project manager and strategic partner in the entertainment industry. Born and raised in Mexico City and now based in NYC, she leads global music label programs at Meta, with a focus on indie partners across LATAM. She has previously worked at Spotify, Sony Music Mexico, and Coca-Cola. María brings cultural insight, creative vision, and operational strength to every project.
ANAMARIA SAYRE NPR
A host, reporter, and producer elevating Latinx culture through sound and story at NPR. Co-hosts a weekly Latin music show, curates Tiny Desk’s Latin Music Month, and has produced performances by Karol G, Ivy Queen, and more. Heard on All Songs Considered, Morning Edition, and Here and Now. A Forbes 30 Under 30 and Remezcla Major Mujer, she brings Latin music to national radio and global stages.
ALEJANDRO SOBERÓN KURI OCESA
Founder of Latin America’s top live entertainment company OCESA and key player in a global joint venture with Live Nation since 2021. Leads a powerhouse behind major concerts, festivals, theater, sports, and cultural events, as well as Ticketmas- ter Mexico. Known for transforming the entertainment industry and driving innovation in complex, fast-changing markets across the region and beyond.
COLLEEN THEIS THE ORCHARD
Drives a global music distribution strategy focused on amplifying local artists worldwide while empowering diverse teams. Under her leadership, opera- tions expanded to 50 cities with gender parity and women leading key territo- ries and executive roles. Has secured major global distribution deals with powerhouse labels and oversees a diverse client roster, including a leading Latin music division.
9:00 PM – 9:30 PM MUERDO
11:45 PM – 12:15 AM ÍÑIGO QUINTERO
2025
VERONICA VACCAREZZA SONY MUSIC PUBLISHING
Veronica manages Sony Music Publishing’s digital business in Latin America from Miami, overseeing key partnerships and collaborating on major deals and strategy with U.S. Latin and Latin American teams. She started at EMI Music Publishing Argentina in 1994, rising through roles to VP positions. Since Sony’s EMI acquisition, she has focused on expanding Sony’s Latin American digital presence and business development.
ISABEL VILLANUEVA BIME
Doctor in Creative Industries, Isabel is a researcher specializing in the inter- section of Music, Culture, and Technologies. She was a Fulbright postdoctor- al fellow at UCLA, served as Vice-Rector and Director of Innovation at the Universitat Internacional de Catalunya, and also Director of the Master’s in Artistic Management at ESMUC. She has worked with the Institute for Musi- cal Innovation (UCLA) and as a consultant for artists and international agents. In 2024, Isabel became the General Director of BIME.
ANDRES WOLFF SONY MUSIC LATIN
Leads US Latin marketing at Sony Music, driving artist relations and innovative campaigns from Miami. With 25+ years in the music industry, has helped shape major projects for artists like Shakira, Rauw Alejandro, Camilo, MANA, Nicki Nicole, and more. Known for strategic vision and leadership, playing a key role in advanc- ing the future of Latin music marketing on a global scale.
ANA Y. PEREZ CITY NATIONAL BANK
A veteran in entertainment banking with 25+ years of experience, focused on serving high-net-worth clients in music, film, TV, and digital. Collaborates with business managers, CPAs, and attorneys to deliver tailored financial solutions. Leads efforts in supporting the Latino entertainment community and holds business and MBA degrees from the University of La Verne.
2025
ALICIA ZERTUCHE WONDERLANDIA
Austin-based music industry veteran, talent agent, and consultant known for booking indie festivals and producing film/TV projects for HBO Max, Para- mount, and more. A key advocate for Latin talent across the Americas and Spain, and a visionary behind SXAméricas. Has produced cultural and civic events for Lincoln Center, Voto Latino, Rock the Vote, and national Latinx initiatives.
ANNASOFIA Annasofia, a Colombian artist based in Miami, blends Latin rhythms with R&B in a vibrant, genre-fluid sound. A skilled multi-instrumentalist and gradu- ate of Art House Academy under Julio Reyes Copello, she’s opened for Greeicy, Mike Bahía, and Andrés Cepeda. Nominated for Heat and Nuestra Tierra Awards, ANNASOFIA’s voice, artistry, and stage presence mark her as a standout rising star. ALBINA CABRERA Albina Cabrera is a radio host, content producer, and music curator from Mendoza, Argentina. She works as KEXP’s Latin Partnerships and Editorial Manager. Since 2020, she became the first Latin American Content Producer at the station developing content in both languages and curating modern latin music. You can listen to her show, El Sonido, every Monday night from 7 to 10 pm PT and her bilingual podcasts El Cancionero de Kurt and Cancioneros.
BETO CUEVAS Beto Cuevas is a de ning voice of Latin rock. As frontman of La Ley, he led classics like Invisible and MTV Unplugged. His solo albums Miedo Escénico and Transfor- mación expanded his legacy. Also known for his role in Jesus Christ Superstar, Beto now returns with Beto Cuevas Acústico, reimagining his iconic songs and introducing “Todo Es Perfecto” ft. Javiera Flores—a bold new chapter.
CAMILO Six-time Latin GRAMMY® winner and three-time GRAMMY® nominee Camilo is a Colombian singer-songwriter redefining Latin pop. With chart-topping albums like Por Primera Vez, Mis Manos, and De Adentro Pa Afuera, he’s earned billions of streams and global acclaim. His 2024 album CUATRO blends tropical roots with pop, and his Nuestro Lugar Feliz Tour continues to captivate fans worldwide.
CHEO José Luis “Cheo” Pardo, Brooklyn-based artist and co-founder of Latin GRAMMY-winning Los Amigos Invisibles, holds q Latin GRAMMY win and 10 Latin GRAMMY nominations (7 artist, 3 producer) . Renowned guitarist, DJ, and producer, he’s crafted influential solo works like Sorpresa and Música para verse bien. Cheo is a key figure in Latin dance music, celebrat- ed for his live shows, collaborations, and pioneering role in NYC’s Latin scene. DAV JULCA Dav Julca is a 6x Latin GRAMMY® and 2-time GRAMMY® nominated producer, songwriter, and artist. A multi-instrumentalist, he recently released his soulful solo EP SO GOOD, blending salsa, bolero, pop, funk, jazz, and Latin rhythms. Signed to Atlantic Records as a teen, Dav has written hits for top artists like Juan Luis Guerra, Sebastián Yatra, and Marc Anthony. He’s also founder of Miami’s JOY Studios.
DEBI NOVA Debi Nova is an award-winning Costa Rican singer-songwriter with ve albums and three Latin Grammy nominations. Her 2020 album 3:33 won Best Engineered Album and earned her a Grammy nod, the rst for a Costa Rican artist in the Best Latin Pop/Urban Album category. She’s collaborated with top artists, topped Billboard’s Dance chart, and advocates for social causes as a UN ambassador.
DFZM DFZM (Dylan Zambrano) is an 18-year-old Colombian reggaeton rising star from Buenaventura. Viral with his freestyle videos, he joined La Créme collective, leading to hits like “Cartagena” and “Ayy Gono.” Featured on "+57" with top Colombian artists, he has 20M+ monthly Spotify listeners. In 2025, he released the trending single “GPS” with Jombriel and Jowell & Randy, solidifying his place in urban music.
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ELA TAUBERT Colombian singer-songwriter Ela Taubert blends heartfelt Latin pop with alternative influences. She’s amassed 240M+ streams, scored Billboard Latin Pop Airplay Top 20 hits, and won the 2025 Latin GRAMMY for Best New Artist. Ela’s global hit “¿Cómo pasó?” earned platinum certifications and multiple awards. After a sold-out Latin American tour and collaborations with Max Martin and Joe Jonas, Ela is a rising star in Latin pop.
GERA DEMARA Gera Demara, from Mexicali, is a multi-instrumentalist, composer, and producer blending pop, rock, R&B, and Mexican sounds. Starting as Larry Hernández’s accordionist at 15, he’s worked with Gerardo Ortiz, Christian Nodal, Prince Royce, and more. Nominated for a Latin Grammy in 2020 for De Vieja Escuela, Gera now launches his solo career with Warner Music México, debuting with the concept album LaLa Land.
IÑIGO QUINTERO Iñigo Quintero became the first solo Spanish artist to top Spotify’s Global Top chart with “Si No Estás” in 2023. His debut EP Es Solo Música (2024) was supported by shows across Europe’s major cities. With festival appearances at Rock in Rio Lisbon, Sziget, and others, plus packed European tours, he now embarks on a LATAM tour, solidifying his global rising-star status. JUAN DUQUE Juan Duque, from Medellín, rose to fame in 2023 with his hit "María" and a remix featuring Ryan Castro. That year, he released his debut EP Qué Momento Pa’ Estar Vivo and started his first tour. In late 2024, he dropped his debut album Mis Traumas, Mis Chistes, featuring singles like “Lejos De Mis Ojos” and “Perdidos en Milan.” His latest single “Solcito” (feat. Miguel Bueno) has over 100 million streams and charts across Latin America. In 2025, he begins a 30+ date tour through Latin America, Spain, and the U.S., blending romantic melodies with pop-urban rhythms that reflect his Colombi- an roots.
KAIA LANA Kaia Lana is a singer-songwriter, producer, and TikTok sensation with nearly 9M followers. Trained in Europe and Berklee College of Music, she’s performed at top festivals and sold out Mexico’s Lunario. Signed to Warner Music, Kaia’s empowering songs blend pop and authenticity. Known for her viral TikTok series “¿Cómo sonaría…?”, she continues to connect deeply with fans across Mexico and the U.S. JULIO CAESAR Julio Caesar, a 20-year-old singer-songwriter from Pomona, CA, with roots in Culiacán, blends sierreño and norteño with a modern edge. A skilled bajo quinto player and composer, he recently released his debut album ENERO and opened for Iván Cornejo on his U.S. tour, performing in major venues across the country. Known for reviving classics and crafting heartfelt origi- nals, Julio brings a fresh yet rooted voice to the new wave of regional Mexican music.
KANE RODRIGUEZ Houston-born Kane Rodríguez blends Tejano roots with Regional Mexican, craft- ing authentic songs inspired by his bicultural upbringing. Viral on TikTok since 2021, he’s streamed 120M+ times with hits like “D Gas” and “Se Volvieron Locos.” A self-taught multi-instrumentalist and storyteller, Kane’s 2025 debut album La Batuta marks his rise as a powerful new voice in música mexicana.
LAS NINYAS DEL CORRO From Barcelona’s outskirts, Felinna Vallejo and Laüra Bonsai form Las Ninyas del Corro, a powerful Spanish hip-hop duo known for raw storytelling rooted in Bon Pastor and Sant Adrià. Since 2015, they’ve electrified the scene with fierce lyricism and bold beats. Following their debut Onna-Bugei- sha, their second album Bitches in Business cements their impact nationally and internationally.
LEO RIZZI Born in Ibiza and raised in Uruguay, 26-year-old Leo Rizzi has become a rising star in indie pop, amassing over 2.5M social media followers. His breakout hit “Amapolas” earned Gold in Spain and Triple Platinum in Mexico, with 300M+ streams worldwide. In 2024, he released his debut album PÁJARO AZUL, blending Latin alternative sounds and personal storytelling, now touring internationally across LATAM, Mexico, and Spain.
LUZ GAGGI Born in La Plata (Argentina) , Luz Gaggi rose to fame as a finalist on “La Voz Argentina” (2021). Her debut album Altar(2023) earned critical acclaim and two Gardel Award nominations. She opened for Paul McCartney in Buenos Aires and was named a “Distinguished Personality” of La Plata in 2024. Luz continues to impress with her versatile sound, recently releasing the single VALENTINO.
MARILINA BERTOLDI Marilina Bertoldi is a multifaceted Argentine artist—composer, producer, multi-in- strumentalist, and performer. Winner of the Gardel de Oro and multiple Latin Grammy nominations, she rose from Argentina’s underground scene and is now breaking into the international stage. A queer icon who de es norms, Marilina follows only what excites her, never repeating herself. She’s currently crafting her next album after a creative pause.
MEME DEL REAL MEME is a Mexican guitarist, keyboardist, singer, and producer from Café Tacvba. He debuted solo in 2016 with “No Puedo Parar” and “Todo Va A Estar Bien.” He’s produced for Julieta Venegas, Los Bunkers, Natalia Lafour- cade, Juanes, and Pepe Aguilar. His debut album, co-produced with Gustavo Santaolalla, drops Sept. 2025 via Docemil Music. Singles “Princesa,” “Tumbos,” and “Incomprensible” are out now.
MI AMIGO INVENCIBLE Mi Amigo Invencible, formed in Mendoza in 2007, fuses rock energy with traditional rhythms to create a unique sound. With 9 albums, 5 EPs, and many singles, they’re a lasting force in their generation. Their latest album, Arco y Flecha(2024), boosted their audience and cemented their role as a key indie band in Argentina and Latin America.
MORAT Morat, from Bogotá, Colombia, blends folk, pop, and rock with Latin roots. Formed by childhood friends Juan Pablo Isaza, Juan Pablo Villamil, and brothers Simón and Martín Vargas, they rose to fame with hits like “Mi Nuevo Vicio” and “Cómo Te Atreves.” Known for rich harmonies and versatile instru- mentation, they honor their Colombian roots. In 2023, they made history selling out Estadio El Campín, cementing their place in Latin music.
MUERDO Muerdo is a Spanish singer-songwriter blending folk, amenco, and Latin rhythms with socially conscious lyrics. Known for his poetic storytelling and engaging live shows, he creates music that connects deeply with audiences. His work re ects themes of love, activism, and cultural identity, making him a prominent voice in contemporary Spanish-language music.
NELLA Nella, born in Venezuela, quickly rose to international acclaim after graduat- ing from Berklee and winning the 2019 Latin GRAMMY® for Best New Artist. Blending Venezuelan folklore with modern sounds, her albums Voy and Doce Margaritas earned praise worldwide. She’s collaborated with top artists and performed globally, including a duet with Andrea Bocelli. In 2025, she released deeply personal singles like “Complejo” and “No Más Que A Mí,” highlighting her emotional honesty and artistic growth.
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NOREH NOREH is a rising Venezuelan singer-songwriter known for his emotional storytelling and genre-blending sound. Fusing urban, ballad, salsa, and bossa nova influences, his music reflects resilience and authenticity. A 2025 Billboard “Latin Artist to Watch,” NOREH has collaborated with Jay Wheeler, Nacho, CNCO, and more. Now signed to Sony’s 5020 Records, he continues captivating fans with heartfelt hits.
PLANTA INDUSTRIAL Planta Industrial is a genre-defying duo from the Bronx, led by Dominicanos Saso and Aka The Darknight. Fusing post-punk, dark wave, electronic, pop, and rap, their gritty sound channels Afro-Caribbean roots with raw, rhythmic energy. With heavy vibes and bold experimentation, they're reshaping New York’s under- ground scene and leading a new wave of dark, vibrant, and unapologetic music.
REMERS Remers is a Puerto Rican artist of Mexican parents, born in San Jose, CA, and raised in Gurabo, PR. He writes, produces, mixes, and masters much of his own music, blending Latin trap with emotional storytelling. His unique sound and DIY approach have made him one of the most exciting emerging voices in the Latin urban scene.
SILVESTRE Y LA NARANJA Silvestre y la Naranja is one of Latin America’s standout new bands, blending indie rock with pop and soul. With acclaimed albums like ANIM4LES, SUPERSTICIONES, and SUEÑO CÍTRICO, they’ve sold out shows and toured internationally. Their next release, ALTER EGO, drops May 8, 2025, and includes singles “PRISONERO PERFEC- TO,”“OCÉANO,” and “INVENCIBLES,” signaling a bold new sonic era.
TIAGO IORC Brazilian singer-songwriter Tiago Iorc blends heartfelt lyrics and intimate vocals in a career spanning nearly 20 years. A five-time Latin Grammy winner, he’s released eight studio albums and collaborated with Jorge Drex- ler, Anitta, and Milton Nascimento. Following his 2024 album Antes Que o Mundo Acabe, Tiago is set to release his first Spanish-language album, led by the single with Kany García.
YAMI SAFDIE Argentine pop artist Yami Safdie is known for her emotional honesty and captivat- ing voice. Rising from social media to streaming success, she’s released hits like “De Nada,”“Caminar Sola,” and “En Otra Vida” with Lasso. With millions of streams and collabs with Camilo, Carin León, and more, Yami blends pop with deep intro- spection, positioning herself as a standout voice in Latin music’s new wave.
ZTVZ ZTVZ (ESTÉVEZ) is a Puerto Rican duo of astrophysicist brothers Carlos Andrés and Diego Estévez. Their music blends synths and Caribbean roots into a timeless yet futuristic Latin Pop sound. They’ve performed at NYFW for The Blonds and were handpicked by Bad Bunny for o cial playlists. In 2025, they joined the o cial LAMC Indie Showcase lineup.
Thank you for another great year! See you next July in New York City
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