2025
OMAR GARCÍA CAA
Omar Garcia is a music agent at CAA’s Los Angeles office, representing major artists like Peso Pluma, Becky G, and Luis Fonsi. He began his career in banking before joining CAA in 2013 as a mailroom clerk. Omar holds degrees in Business Administration and Latin American Studies from Texas Christian University.
ASHLEY GONZALEZ WME
Represents a diverse roster of artists including Shakira, Nathy Peluso, Wal- lows, and The War on Drugs, while overseeing South American bookings for a top global agency. Co-founder of She Is the Music Latin, promoting inclu- sion through songwriting camps and mentorship. Serves on boards for She Is the Music, EMPOWER, and HOLA, and is active in advancing opportuni- ties for Latinas in the music industry.
JESUS GONZALEZ BMI
Jesus Gonzalez leads the Latin Creative team at BMI, where he focuses on signing and developing top talent, supporting songwriters and publishers, and building key industry partnerships. He oversees major initiatives including the BMI Latin Awards, artist showcases, and industry panels. His signings include Peso Pluma, Bizarrap, Edgar Barrera, Ryan Castro, and Alvaro Diaz.
ROCÍO GUERRERO AMAZON MUSIC
Leads music strategy and execution across the U.S. (for Latin audiences), Latin America, Spain, and Portugal. Oversees original livestream franchises including City Sessions, Amazon Music Live, and Platino Live, as well as premier festival streams like Vive Latino, Primavera Sound, Coca-Cola Flow Fest, and Vibra Urbana. An advocate for storytelling and cultural impact, has led the development of original music documentaries. Recognized by Billboard and the Latin Recording Academy for contributions to the industry.
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