2025
LÁZARO HERNÁNDEZ WARNER CHAPPELL
With 17 years in A&R, Lazaro Hernandez has shaped the careers of influen- tial Latin songwriters, producers, and artists. He has signed stars like Chen- cho Corleone, Jhayco, and María Becerra, and developed creators behind global hits such as "Dákiti" and "Pepas." Recognized on Billboard’s 40 under 40 and Pride lists, Lazaro is known for fostering global collaborations across cultures.
MARIA LANAO LIVE NATION
Maria Lanao is a Talent Buyer at Live Nation Entertainment, focused on Latin music in the Northeast U.S. She previously spent 11 years at WME, becom- ing the first Latina promoted to music agent. She’s worked with artists like Rosalía, Juanes, and Luis Miguel. In 2023, she was featured in Variety's New York Women’s Impact Report for her influence in the live music industry.
GABO LLANO SOUNDON
With over 17 years of experience in the music industry, Gabriel began his career as a concert booker in Colombia. In October 2019, he was appointed Senior A&R Manager at Sony ATV for Colombia, Ecuador, and Venezuela. Then, in 2020, ByteD- ance brought him on board. Today, Gabo leads TikTok and SoundOn’s music services for LATAM and US Latin, shaping the future of digital music in the region.
MATIAS LOIZAGA POPART
Matías Loizaga is a lawyer specialized in copyright and intellectual property, and serves as Director of Pop Art Music and CEO of Enigma.art. He has been a key figure in the production of shows and festivals in Latin America, leading major projects such as Soda Stereo Sep7imo Día and Messi10 by Cirque du Soleil, Personal Fest and numerous tours by international artists. Enigma has worked with artists such as Bizarrap, Soda Stereo, and Babasónicos, and has participated in festivals like Quilmes Rock, Primavera Sound, Buenos Aires Trap, and Vive Latino.
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