2025
DIANA RODRIGUEZ CRITERIA ENTERTAINMENT
Diana Rodriguez is a pioneering music executive. She became the first female to lead a major U.S. Latin record company in 2009 and has held top roles at Phillips, Polygram, Universal Music, EMI Music, and Capitol Latin. As the CEO & Founder of Criteria Entertainment, she has been instrumental in the success of GRAMMY and Latin GRAMMY-winning artists, including Enrique Bunbury, Mon Laferte, Francisca Valenzuela, and Oscar Ortiz, among others.
JESSICA ROFFE SOUNDEXCHANGE
Experienced music industry professional skilled in artist relations, brand marketing, and royalty distribution. Has led successful campaigns across genres and digital platforms. Former Director of Writer Publisher Relations at BMI, with roles in talent production for HBO and MTV, plus consulting for major brands. Known for fostering strong industry connections and driving innovation to create new artist and brand opportunities.
JESSICA ROIZ BILLBOARD
With a career in digital media since 2005, she’s an expert in Latin pop culture, known for storytelling, interviewing, and social media. Her work spans Billboard, Miami Herald, Hu ngton Post, and more. A Florida International University gradu- ate and proud Nicaraguan-American, she founded PulsoPOP, a Latinx digital outlet with over 1.5M social followers, and has earned multiple journalism honors.
NOELIA SALAS AIE
With 20+ years in cultural journalism, market research, and brand interna- tionalization, Noelia joined AIE nearly 7 years ago. She works on the StreamRights team, supporting top artists and session musicians worldwide by providing data and tech tools to help them make strategic career deci- sions and maximize revenues.
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