Concierge CPA February 2019

NEW! Join our FACEBOOK LIVE this month on FRIDAYS @ 6:00 p.m. EDT. Search for us at @ConciergeCPAs BORBALA’S SCHEDULE Events We Go to or Host

Feb 5: Entrepreneur Organization Accelerator – Accountability meeting Feb. 11: The Inspired Treehouse, Board meeting Feb. 14: EOA Learning Day by Jumpstart Feb. 20: Daylong Tax Seminar at the Cleveland Institute of Music Feb. 22: Chinese Chamber of Commerce Annual Meeting Feb. 26: Mentor Meeting by Tom Hileman of Hileman Group

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March 22 March 29

Feb. 15

March 15

March 1

Client Advising and Coaching Days Feb. 6, 13, 16, 21, 23, 27–28 March 6–7, 9, 13–14, 16, 20–21, 23, 27–28, 30 To schedule a time, go to: Borbala.AcuityScheduling.com Prospective client inquiries: Borbala@ConciergeCPAs.com

Malissa Bodmann

Client of the Month:

I have the privilege of introducing Malissa Bodmann, owner of Compelling Communications, LLC. Malissa was one of my first clients, and to this day, she’s still one of my favorite clients. She has been referring my services to her friends and circle of influence from the get-go. As a former journalist, Malissa helps her clients tell their stories in ways that portray them in a positive light and build brand affinity. She specializes in health care and nonprofit sectors and works with a range of clients from Fortune 500 corporations, public agencies, and small businesses.

when clients open up to me and I can use their words and life experiences to help them develop an emotional connection with their target audiences. Q: What is your niche, and who are some big players in that industry that you’ve worked with? A: I like to work in industries that directly affect people’s quality of life. I have more than 20 years of experience working in health care. When I worked as a journalist, I covered health care

Q: Malissa, what background does one need to become an expert in strategic communication, media relations, and PR? It seems very complex and multifaceted. A: I have a journalism degree from Ohio University’s E.W. Scripps School of Journalism. I use the skills I developed as a reporter — concise writing, compelling messages, knowledge of the media, and quick research abilities — to structure my clients’ communication messages and outreach. My work requires a lot of research. In order to give sound communication advice to my clients, I need to understand their industries and come up to speed pretty quickly. Many hours in my weeks are spent doing background research on topics like government policies and industry trends or monitoring media coverage. I’m a naturally curious person, so I don’t mind getting lost in the minutiae of Medicare Advantage plans or arts and culture funding. I also enjoy storytelling. Nothing makes me happier than

policy issues in the Ohio legislature. After I left journalism, I worked at Medical Mutual of Ohio before working for a communication agency. Since then, I’ve worked for Cleveland Clinic, The MetroHealth System, CVS/Caremark andWellCare Health Plans, among others. I also help clients on issues such as pre-K education, health and human services, and public funding for arts and culture. Cuyahoga Arts & Culture is a client; they invest more than $12 million a year into Cuyahoga County organizations that make our community culturally vibrant. Q: What are the main services you provide to your clients? A: I help my clients with strategies related to words: what they say, how they say it, and to whom. My services include

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