O P I N I O N
Dedicated marketing staff
This addition allows technical staff to focus on their core functions and allows for a marketing process that is more collaborative, streamlined, and consistent.
B lackstone Environmental was founded on the premise of providing environmental professionals an innovative and entrepreneurial space to practice their scientific and engineering crafts. To support these endeavors and enhance the company’s marketing and business development efforts, three years ago Blackstone added a professional marketing resource to its staff, a role that had not been a dedicated position before.
This addition has allowed scientific, engineering, and technical staff to focus primarily on their core functions and created a collaborative relationship that supports marketing of Blackstone’s services and talent, and development of new business. Before a dedicated marketing professional joined Blackstone’s staff, administrative and project staff would share the work of developing creative proposals, maintaining the company’s website and social media channels, coordinating events, and cultivating business development opportunities – a method that worked but became more difficult as the company and client base grew. The addition of a marketing specialist has created
many benefits for Blackstone and its staff, including: COLLABORATION. ❚ ❚ The marketing specialist and project managers work closely together to support company business goals. This includes teaming up on proposals and responses for new projects, with the marketing specialist bringing creative and editorial expertise that blends with project managers’ technical writing expertise and deep knowledge. ❚ ❚ Client relationships are the cornerstone of Blackstone’s business development strategy, and growing these relationships is essential. Working
See ANNE MELIA & NICOLLE SCHELLER, page 12
THE ZWEIG LETTER MARCH 1, 2021, ISSUE 1381
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