TZL 1381 (web)

BUSINESS NEWS HOK LAUNCHES HOK TAPESTRY, AN ONLINE PORTAL FOR ASSEMBLING DIVERSE PROJECT TEAMS HOK is furthering its leadership role in the architecture, engineering, and construction industry with the creation of HOK Tapestry. The online portal allows businesses seeking to collaborate with HOK to upload their profile and qualifications into the database HOK uses to assemble project teams. Information entered in HOK Tapestry will enable HOK project managers to curate the best partnering firms based on the client’s specific project goals. With HOK Tapestry, HOK seeks to expand its list of potential partners and bring greater equity to its project teams. “The HOK Tapestry platform allows us to accomplish many goals,” said Kimberly Dowdell, director of business development for HOK’s Chicago studio. “It will improve our productivity, strengthen our project teams, fulfill clients’ needs and advance diversity within the profession.” HOK Tapestry is for all project collaborators – from small businesses andminority- and women- owned enterprises to large organizations that HOK has partnered with in the past. Businesses

registered with HOK Tapestry will also be invited to participate in programming designed to help HOK’s partner firms build capacity and expand future business opportunities. “HOK Tapestry continues our firm’s history of being a smart and supportive partner for our clients and project collaborators,” said HOK Chairman and CEO Bill Hellmuth. “We look forward to seeing how the tool will continue our legacy of pushing the industry forward.” HOK Tapestry is now open for registration at hoktapestry.com. Tapestry partnership discussions and educational programming will begin later this spring. HOK is a global design, architecture, engineering and planning firm. The firm’s 1,600 people collaborate across a network of 23 offices on three continents. HOK designs buildings and spaces that respond to the needs of people and the environment. The firm’s designers are rooted in technical excellence, driven by imagination and focused on a solitary goal: to deliver solutions that inspire clients and communities.

This webinar was specifically developed to help design and technical professionals in archi- tecture, engineering, planning, and environmental firms become more comfortable managing cli- ents and promoting the firm and its services. Led by two retired and current CEOs with extensive experience from the design desk to the board room, this one-of-a- kind webinar presents business development techniques proven to drive real growth and value in your AEC firm. Elevating Doer- Sellers Virtual Seminar 6 PDH/LU

STARTING APRIL 6, 2021

PHIL KEIL, from page 1

governance and innovation capabilities. They also grow faster and have a higher profitability. This, however, is only successful if senior level management can successfully infuse that purpose throughout the organization and especially the middle management. This outcome is also supported by the performance of the winners of Zweig Group’s Best Firms To Work For Award. While a higher purpose does not guarantee economic benefits, the Gartenberg study – which included 500,000 people across 429 firms and involved 917 firm-year observations from 2006 to 2011 – suggests a positive impact on both operating financial performance (return on assets) and forward-looking measures of performance (Tobin’s Q and stock returns). Therefore, we are not simply discussing a lofty ideal, but one that has practical implications for your firm’s financial health and competitiveness. This can be transformational for your organization. Below, you will find an eight-step framework that can help you overcome the “transactional” view of employee motivation (i.e., compensation and pay). 1) Envision an inspired and motivated workforce 2) Uncover your purpose 3) Make sure you are authentic 4) Communicate the message constantly 5) Stimulate individual learning 6) Turn mid-level management into purpose-driven leaders 7) Connect your people and behaviors to the purpose 8) Unleash the positive power of the entire firm through typically unrecognized change agents As always, we enjoy hearing from you. Tell us what you think and get in contact with us if you’d like our help in putting these ideas into practice. PHIL KEIL is director of strategy services at Zweig Group. Contact him at pkeil@zweiggroup.com.

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THE ZWEIG LETTER MARCH 1, 2021, ISSUE 1381

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