EVENT SHOWCASE St. Regis Toronto x WedLuxe
MODERN TRIBUTE The celebration was conceived and designed to be a modern tribute to Caroline Astor—the grande dame of social parties in the Gilded Age and muse to her son, John Jacob Astor IV, founder of the ST. REGIS brand. From 1904 through to today, Caroline Astor and her extraordinary love of celebrations continue to inspire the exceptional traditions that the St. Regis brand is known for. Inspired by this incredible legacy, WedLuxe creative director and founder, Angela Desveaux, designed the event with subtle nods to Caroline Astor woven throughout as a modern tribute to the Gilded Age. T his past April, WedLuxe and our in-house design studio, WedLuxe Agency, proudly served as the creative director, producer, and graphic design partner for House of Celebration: Happily Ever Astor —a private, exclusive afternoon of inspiration, indulgent experiences, and timeless tradition at The St. Regis Toronto. The event marked the grand unveiling of the hotel’s completely transformed event spaces to a curated group of luxury event planners across Toronto and the GTA.
PHOTOGRAPHED BY SHOTLIFE STUDIO
THE GILDED KEY REGISTRY Upon arrival, guests were invited to unlock the experience—literally. The specialized event staff from GET SERVED GTA greeted each guest with white-glove service and presented them with a personalized “gilded key” in the shape of a rose —a playful nod to their exclusive access to the event and a special unlockable offer from the ST. REGIS TORONTO team. “The moment paid homage to Caroline Astor’s famed ‘Four Hundred’—the definitive list of New York society’s elite during the late 1800s,” shares Angela Desveaux, creative director and founder of WedLuxe. “Curated by Mrs. Astor and social arbiter Ward McAllister, the Four Hundred represented those deemed worthy of entry into her inner circle, said to be the exact number that could fit in her Fifth Avenue ballroom. At this event, the reference was reimagined with a modern twist: our guest list was a curated circle of Toronto’s most influential planners and designers. The gilded rose key they received wasn’t just a symbolic gesture—it was an invitation into a space where creativity, legacy, and luxury intersected.”
BUTTERLY PHOTO OP An oversized metallic butterfly sculpture was crafted and installed by ENGINEERED ARTS (designed by WEDLUXE ), adding a whimsical photo moment, blending beauty with symbolism. “The butterfly also had significance thematically,” shares Angela Desveaux. “In 1904, when the original ST. REGIS HOTEL in New York City was opened by John Jacob Astor IV to great acclaim, the 1904 World’s Fair was driving trends worldwide. The event introduced exotic butterfly displays to the world stage. During the Art Nouveau era, the butterfly became a powerful emblem of transformation, rebirth, and the organic beauty of nature—an aesthetic echoed in the design and storytelling of this new era for THE ST. REGIS TORONTO. ”
The custom wall from LUXURY EVENT DECOR, was framed by two sleek cane bars from E LEMENT EVENT SOLUTIONS. Custom- designed panels and keys were designed by WEDLUXE with panels printed and installed by DESIGNER DANCE FLOORS. Event staffing was provided by GET SERVED GTA.
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