People & Places
Boer holds a Bachelor of Science in Graphic Commu- nications from California Polytechnic State University, San Luis Obispo, and a Master of Business Administration from Pepperdine University. He is based in Northern California.
Hybrid Software Ralph Boer has been named Northwest Territory Sales Manager for Hybrid Software, a provider of packaging de- sign and visualization software. In this role, Boer will work closely with customers and partners in Northern California, the Pacific Northwest, and Western Canada.
Siegwerk Advances Strategic Growth With FORMULA 2030
Siegwerk, global provider of printing inks and coatings for packaging applications and labels, has launched FORMU- LA 2030, its strategic agenda guiding the company’s de- velopment for the next five years. It builds on the achieve- ments of the previous strategy NEW HORIZONS 2025+ while setting new priorities for the next phase of sustain- able and profitable growth. Economic volatility, geopolitical developments and evolving regulatory frameworks continue to shape the global business climate. FORMULA 2030 provides the strategic framework to navigate this environment while further strengthening Siegwerk’s position across global markets for packaging inks and coatings. FORMULA 2030 will be implemented through targeted initiatives in four key areas: competitiveness, sustainability, digitalization and people. It establishes a global strategic di- rection, its implementation reflects regional market realities. Customer requirements, competitive dynamics and techno- logical conditions vary on a regional and local level.
Boer brings more than 20 years of experience in the print and label sector, spanning print production, pre- press technologies, and capital equip- ment sales. Throughout his career, he has built a strong track record selling flexo-
Ralph Boer
graphic, digital, and hybrid press solutions to label and packaging converters in the western United States and Canada. His industry experience includes fourteen years with Mark Andy and, most recently, five and a half years with Durst Image Technology. Earlier in his career, Boer combined his prepress pro- duction expertise with the development, sale, and demon- stration of digital technologies, including the DaVinci plat- form with Linotype-Hell/Heidelberg and later with Scitex.
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