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OPINION
A new recruiting approach
T he most important part of recruiting new staff is building meaningful relationships with potential prospects. Campus recruitment and career fairs are a staple in the industry but, while they are still an excellent choice to stay connected with new talent, there are a variety of ways to meet the bright minds of the next generation. It is critical to review your Enhance recruitment by focusing on individual connections, forming partnerships with diverse institutions, and building robust internship programs.
Jesse Sievers, CPSR
strategy and identify what works best for your company. Reflect not only on what has worked in the past, but also think about what new approaches can help you moving forward. PREVIOUS CAMPUS RECRUITMENT. In the past, campus recruitment was more narrow-minded. Typically, a firm selects a school (or schools) with a lot of potential talent, connects with students, posts available positions, and waits for applications. This is a typical standard approach that has been done for years. Yes, there is still value in presenting your brand and physically being at career fairs, but other sources of recruitment have proven to be equally, if not more, effective and have recently led to more successful opportunities. A NEW APPROACH. Today’s society is focused on the
future. This not only applies to data and technology improvements in all industries, but it applies to recruiting tactics as well. Rather than following a traditional model, the focus needs to shift to finding better ways to form relationships with potential hires. With that in mind, how can you differentiate yourself from the crowd and make a lasting impression? There are a variety of new approaches worth exploring: ■ Target the individual. Rather than focusing on a large university, it is important to get to know the people you are looking to hire. Instead of focusing on the general public, shift gears and target individuals and chapters at universities to really get to know each person. Create ways to engage with this demographic and consider
See JESSE SIEVERS, page 10
THE ZWEIG LETTER JANUARY 1, 2024, ISSUE 1518
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