CAN ‘DEFINING MOMENTS’ BE CREATED?
ACCORDING TO ‘THE POWER OF MOMENTS’ BY THE HEATH BROTHERS, YES!
Why do we remember our best and worst experiences and forget pretty much everything else in between? Why are we most comfortable when things are certain,
can foster those characteristics, you can create moments that you and the people around you will remember for years to come.
but we feel so incredibly alive when we plunge into the unknown? These are the moments that stick with us — the moments that define us. They’re
“The Power of Moments” is great for anyone looking to leave a lasting impact on their employees or work team. Rather
an organic part of the human experience, and they can’t be purposely created. Or can they? In “The Power of Moments: Why Certain Experiences Have Extraordinary Impact,” brothers Chip and Dan Heath seek to answer these questions and ultimately discern why specific moments can define us. They also explore whether those moments can be purposely created.
than have your next meeting be about unity — and leave your team grumbling about how that information could have been sent in an email — create a meeting that has, in the words of the Heath brothers, “drama, meaning, and connection.” You can’t bring your team together for a defining moment by just talking about unity; they have to experience it.
While the characteristics the Heath brothers describe may seem a little vague at times, rest assured that “The Power of Moments” will give you a fantastic playbook for creating moments that define your
According to the Heath brothers’ research, positive moments share four characteristics: elevation, insight, pride, and connection. When you look for situations in which you
team and stick with them. Check it out today!
MASTERFULLY LEVERAGE YOUR BUSINESS’S ONLINE PRESENCE WITH GOOGLE ANALYTICS
The best things in life are free, whether they be a beautiful sunset, a good night’s sleep ... or Google Analytics. If you’re a small-business owner, and you’re not yet tracking the results of your marketing initiatives, you’re probably leaving money on the table. Google Analytics is one of the best tools out there that you can use to track and measure the success of your marketing campaigns — and it won’t cost you anything. Since Google Analytics is free for business owners, you basically get to make money without spending any to begin with. And with Google’s machine-learning capabilities, you know there’s plenty of money to make. Plus, since it’s integrated with Google, you’ll be able to quickly discern how clients, patients, customers, and readers are engaging with your content. Whether you’re a lawyer, a dentist, a physical therapist, or the proprietor of some other type of small business, you’ll be able to put Google Analytics to good use. Among the metrics that you can track with this suite are:
• Where your web traffic comes from • Social media post performance • Blog post shares on social media • How many people visit and interact with your site at least once (the “bounce rate”) • Achievement of company goals After using metrics to gauge the effectiveness of your company’s online presence, you can also use Google Analytics to share the data with your team. Along with all that, you can also integrate Google Analytics with your current software and advertising platforms. Use it to connect your CRM system with other Google products like Google Ads, Admob, Display & Video 360, and more. If your business already has an online presence, then the data that Google Analytics can turn into money for you is already there, just waiting to be utilized. If you want to know how you can leverage your online presence to make your business more successful, get the Google Analytics toolbox for free at Analytics.Google.com.
2 | www.reiblaw.com
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