AGROECOLOGICAL IMAGINARIES #WEAREALIVE #NOUSSOMMESVIVANTS
RELATIONSHIPS WITH NATURE
ANTHROPOCENTRISM
MULTICENTRISM
PRESERVE NATURAL RESOURCES
INCREASE LIVING BEINGS WELLBEING
DEGENERATION OF NATURE
Increasing all living beings capacity to reach their full potential REGENERATION OF NATURE
Humanity exploiting resources within planetary boundaries
INTEGRATION
SEGREGATION
BIOCENTRISM
ECOCENTRISM
SUSTAINABLE FUTURE
EXTINCTION OF LIFE
Humans and non humans share resources in ecosystems at balance
All living beings deserve to be protected from toxic human activities
4 AGRICULTURE MODELS
REGENERATIVE AGRICULTURE Healthy living soils essential for life on earth
CONVENTIONAL AGRICULTURE Intensive exploitation that depletes natural resources
INTEGRATION
SEGREGATION
SUSTAINABLE AGRICULTURE Sustainable agriculture with economical, environmental and social compromises.
ORGANIC AGRICULTURE No synthetic fertilizers/pesticides to protect biodiversity
AGRICULTURAL PRACTICES
regenerative farming
carbon farming practices
CAPTURE MORE CARBON IN SOIL TO OFFSET NEGATIVE IMPACTS OF THE HUMAN ACTIVITIES ON CLIMATE CHANGE
NATURAL SOLUTIONS FOCUSED ON LIFE UNDER AND ABOVE THE SOIL (BACTERIAS/FUNGUS…BEES) #ONEHEALTH
SEGREGATION
organic farming practices
INTEGRATION
soil conservation practices
FEED THE SOIL WITH ORGANIC MATTERS TO FERTILIZE SOIL, NO TILL TO AVOID SOIL EROSION, IMPROVED IRRIGATION
USE NATURAL FERTILIZERS AND PESTICIDES FOR NON TOXIC FOOD
PRODUCTS AND BRANDS
REGENERATING NATURE Living systems approach - alliance for life - hyper local
PLASTIC / CARBON EMISSIONS…. LESS HARM
INTEGRATION
SEGREGATION
RESTORING BALANCE IN SYSTEMS
ORGANIC, NO BAD STUFF
Ecosystemic approach
No pesticides, non gmo …
PRODUCTS AND BRANDS (FOOD INDUSTRY)
COLIVING APPROACH THE ALLIANCE FOR THE REGENERATION OF NATURE
INTENSIVE APPROACH WE NEED TO FEED THE WORLD
REGENERATING NATURE A life based approach to open up new potentials
PLASTIC / CARBON EMISSIONS…. LESS HARM
INTEGRATION
SEGREGATION
INTEGRATED APPROACH WE ARE INTERCONNECTED #ONEHEALTH
PROTECTIVE APPROACH GOOD NUTRITION
An ecosystemic approach to restore ressources GOOD FOR ME AND GOOD FOR NATURE
ORGANIC, NO BAD STUFF
No pesticides, non gmo …
INTEGRATED APPROACH WE ARE INTERCONNECTED #ONEHEALTH The myths behind the imaginaries
COLIVING APPROACH THE ALLIANCE FOR THE RESTORATION OF NATURE
Health at the level of ecosystems The One Health concept means thinking about health at the interface between that of animals, humans and their environment, on a local, national and global scale. inrae
Parlement des vivants and https://theparliamentofthings.org/ “What if we welcomed all animals, plants and things into our Parliament? In this "Parliament of the Living", all forms of terrestrial inhabitants will meet to debate and decide on their common future: humans, but also plants, animals, seas or forests will take part in the discussion, negotiation, arbitrations, ideals and concessions.
INTEGRATED APPROACH WE ARE INTERCONNECTED #ONEHEALTH The representations behind the 2 imaginaries
COLIVING APPROACH THE ALLIANCE FOR THE REGENERATION OF NATURE
Producers Distributors Consumers Farmers
LOCAL = LOCALISABLE ORIGIN Operational level : the value chain Operating mode : collaboration
Operational level : the ecosystems Operating mode : coordination
LOCAL = THE REGION
INTEGRATED APPROACH SUSTAINABLE BRAND (WITH SUSTAINABLE OBJECTIVES / CLAIMS, INCLUDING FOR THE SOURCING) How it applies to regenerative brands (in food industry)
COLIVING APPROACH REGENERATIVE BRAND (PRODUCT INGREDIENTS SOURCED FROM REGENERATIVE AGRICULTURE)
INTEGRATED APPROACH WE ARE INTERCONNECTED #ONEHEALTH How it applies to ecosystem services to be delivered Nature based solutions are delivered to consumers by corporations to keep ecosystems in balance
COLIVING APPROACH THE ALLIANCE FOR THE RESTORATION OF NATURE Consumers, farmers, marketers, retailers and technical experts are actively contributing to nature regeneration alongside non humans nature allies.
WE ARE ALIVE
Predation Regeneration Our ambition : a collective mental model shift
Our vision
The regenerative economy requires a change of mental model. Putting an end to the predation of natural, human and also financial resources. Adopting regeneration in a logic of taking care of the living. And a change of economic model to address both short-term and long-term issues. Finally, it calls for a re-alignment of stakeholders at the local level to jointly deliver socio-ecosystemic services with a change in governance to give a voice to all stakeholders in the quality of life in a territory, including nature and future generations, since we are all alive. Health, well-being and social justice are at the heart of the approach.
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OUR APPROACH: POPULAR ECOLOGY
SUPPORTING HUMAN BEINGS IN THE EVOLUTION OF THEIR BEHAVIORS through the reconnection with nature
TRANSFORMATION Mindset shift. (Re)connecting humans to nature Encouraging behavior changes by acting on humans factors such as motivation, emotions and imaginaries. Increase collaboration.
INNOVATION
Business shift to regenerative models making ecological alternatives viable. Design regenerative products / services. Form regenerative coalitions.
Our workshops
1- The Human Factor fresk HERE 2- The emotion fresk HERE 3- The imaginaries fresk HERE 4- The Regeneration Camps HERE And the regenerative business model (Regen BMC) HERE
The purpose of our workshops
● The Human Factor Fresk (3h) - to encourage new behaviors by exploring 10 factors of behavior change, from cognitive biases to motivations within your company, your local community or a project team. Based on GIECO cognitive sciences expertise. ● The Emotions Fresk (3h) - to cultivate emotional intelligence, set teams in motion based on emotions motivating them to act collectively. Based on Aaron Beck cognitive therapy. ● The Imaginaries Fresk (3h) - to project your territory, your company, your brand and your products into a responsible and desirable future, through 4 relationships with nature from IPBES. ● The Regenerative Enterprise Business Model Canvas (4h) and it’s 5 workshops (5 days) - to design regenerative products, services and projects that will transform organizations within their ecosystem by providing socio-ecosystem services such as: soil, biodiversity, quality of life, fair remuneration, etc.
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REGENERATING NATURE
THE REGENERATIVE BUSINESS MODEL
(V5)
THE REGEN BMC PITCH AT CHANGENOW, MARCH 2024
WORLD’S LARGEST COMPANIES DEPEND ON NATURE
S&P Global Sustainable data shows that 85% of companies in the S&P Global 1200 — an index that covers the 1,200 largest companies across North America, Europe, Asia, Australia and Latin America — have a significant dependency on nature across their direct operations.. SOURCE
COMPANIES NEED TO CONTRIBUTE TO NATURE REGENERATION ! Adopting a systemic, holistic approach to resolving these major issues contemporary is more important than ever. Without denying the importance to treat the symptoms, tackle the root causes of contemporary social and environmental issues appear essential. SOURCE
ONLY 20% OF NON PROFIT ORGANISATIONS CONSIDER THAT THE ECOSYSTEMIC APPROACH IS AT THE HEART OF THEIR FOUNDATION
CORPORATE REGEN CSR ANNOUNCEMENTS & BUSINESS AS USUAL REGEN PRODUCTS REGENERATION IS EMBEDDED IN THE BUSINESS MODEL GOING BEYOND BUSINESS AS USUAL AT PRODUCT LEVEL
REGENERATION: GIVING ALL LIVING BEINGS (INCLUDING HUMANS) THE RESOURCES ENABLING THEM TO REACH THEIR FULL POTENTIAL IN THEIR ENVIRONMENT.
4 INNOVATION PATHS
SOBRIETY
REGENERATION
Living LESS from nature
Living PROSPEROUSLY connected with Nature
ANTHROPOCENTRISUM BIOCENTRISUME
PLURICENTRISUM ECOCENTRISUM
INTÉGRATION
SEGREGATION
DEGROWTH
ADAPTATION
Living in nature without overwhelming stuff
Living with nature in a SUSTAINABLE way
THE RISE, FALL, AND RISE AGAIN OF ECO-ACTIVE CONSUMERS In 2023, sustainability-conscious shopper segment rebounded to represent 22% of shoppers, compared with 18% in 2022 and 22% in 2021. These consumers spend almost $500 billion in the FMCG market each year, with this projected to reach $1 trillion by 2027. That said, 43% of overall respondents say that financial constraints are making it harder for them to act sustainably. source
THE BUSINESS MODEL CANVAS IN USE
INTEGRATION THE REGENERATIVE BUSINESS MODEL CANVAS
THE BUSINESS MODEL CANVAS
SEGREGATION
NON PROFIT BUSINESS MODEL CANVAS
THE SUSTAINABLE BUSINESS MODEL CANVAS
GOING ONE STEP FURTHER THAN CIRCULAR ECONOMY
However, there is an urgent call to refigure circular economy based on overall non humans (and humans) well being. source
LIVING BEINGS CAPABILITIES
N ATURAL RESSOURCES
THE REGENERATIVE BUSINESS MODEL
Our Business Model Canvas of the Regenerative company – (REGEN)BMC – makes it possible to identify areas of degeneration, he potential for regeneration of a company's economic activity and to identify new regenerative products and services to be launched i n a collaborative approach with a set of stakeholders brought together. It is a process structured over 5 workshops which allows each entity involved in the value chain of a product/service to integrate the socio-economic services to be provided into its own area of responsibility . Each stakeholder is thus able to anticipate the new processes to be implemented in shared governance. We are developing sectoral consulting versions of REGEN BMC to meet the specific needs of businesses and local authorities: food, fashion, alcohol, construction, tourism, banking and digital. And a coaching version of REGEN BMC for start-ups .
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THE REGENERATIVE BUSINESS MODEL WORKSHOPS
20K euros
Workshop 1 – Understanding the degenerative value chain
Workshop 2 - Engaging new stakeholders together in a 5 to 10 years regenerative mission (including future regenerations and giving a voice to nature) Workshop 3 – Mutual benefits captured in a value proposition Workshop 4 – Strategic planning towards regeneration with transitional product Workshop 5 : Action plan and kpi’s
You can check it out on miro : REGEN BMC https://miro.com/app/board/uXjVPLedpYo=/
February 2024 workshop RUNGIS & CO
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Jérémy Dumont, strategic planner and founder of we are alive. Paris France
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