Understanding the Call- Conversion Report-
This report is essential to analyzing your business in regard to call conversion and your marketing. Why spend the money on marketing if the leads are not being converted.
Important Note- This report is only valid if ALL calls are recorded.
Employee name records the number of sales and non-sales calls that each person logs. Of those sales calls how many were about estimates and how many were about One Time Cleans Est %- The percent of how many of those sales calls were about estimates. Benchmark is 40% OTC %- The percent of how many of those sales calls were about OTCs. Benchmark is 60% o If OTC percentage is higher- you are not scripting properly o Remember to say- Typically our customer’s homes are cleaned on a regular basis, or sometimes they use us for special occasions. Which do you prefer for your home? Estimates Booked- The percentage of those calls that turned into estimates. Benchmark is 85% OTC Booked- The percentage of those calls that turned into OTCs. Benchmark is 60%. Total Conversion- combines the two
In other words…
85% of your calls about estimates should result in a booked estimate 60% of your calls about OTCs should result in a booked OTC Return to Top
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