INTRODUCTION
The race is on to enact consumer data privacy laws across state lines, which, in the absence of a comprehensive federal law, would provide individuals with more choice over how companies acquire and utilize their personal data. Minnesota has joined other states including – California, Virginia, Delaware, Connecticut, Colorado, Iowa, Maryland, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, and Utah – that either have comprehensive data privacy laws in place or have laws that take effect in 2025. The Minnesota Consumer Data Privacy Act is effective July 31, 2025. This patchwork approach to privacy legislation could pose compliance and liability risks for companies that have multistate operations. A Minnesota business that participates in ecommerce must look beyond Minnesota laws and become familiar with the multiple federal and state laws that govern how personal data can be collected and used. Minnesota businesses of all sizes collect, store, and share personal information about individuals. While new technology and access to information allows for greater innovation and delivery of products and services, it also creates a challenge. How does a business optimize the information available and remain in compliance with the evolving and ever-changing legal landscape? How does a business not compromise consumer privacy as more and more information is shared and collected?
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