TRANSIT ALLIANCE STRATEGIC PLAN: 2022-2027 AN ADVOCATE FOR ACTION Since 2009, the Transit Alliance of Middle Tennessee has served as the region’s lead advocacy organization focused on raising awareness about the importance of a robust public transit system. Through its Transit Citizens Leadership Academy and advocacy work the Alliance has empowered champions who have called for the creation of a dedicated source of funding to expand and modernize the region’s transit options. THE NEED FOR AN UPDATED STRATEGIC PLAN The Transit Alliance’s last strategic plan was drafted in 2015 and identified organizational priorities through 2020. In addition to extending its outlook, Alliance’s leadership determined the time was right to update its strategic plan to determine how to: • leverage lessons learned to support future attempts to establish dedicated funding for transit, • assess the impact of the COVID-19 pandemic on community priorities, transportation needs, and outreach strategies, • better understand/define the role of the Transit Alliance in relation to other similarly aligned agencies and organizations, and • how to position the organization to champion the implementation of local and regional transportation plans. Working together, Transit Alliance board members identified a series of questions to be answered through conversations with stakeholders that would shape the strategic plan. The goal of the process was to reveal the role the Alliance should play moving forward and establish goals for the organization to guide its work for the next five years. OBJECTIVE: Define a clear path for the organization’s future. PURPOSE OF THE STRATEGIC PLAN DESIRED OUTCOMES:
Determine the best use of resources by leveraging lessons learned
Identify ways to mobilize alumni to advocate for better transportation Produce a relationship map of organizations involved in transportation Position the Transit Alliance to be at the forefront of advocating for the use of emerging transportation technologies Define the role of the Transit Alliance in relation to other agencies and organizations in the transportation space Explore how different futures could alter Transit Alliance’s priorities and focus Position the organization to help the region promote and implement adopted transportation plans Assess the impact of COVID-19 pandemic on community priorities
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