Worried about a coming recession? The #1 mistake PTs make during a financial downturn is pulling back on their marketing. Why is this such a big mistake? Cutting back on marketing means... You kneecap your ability to get new patients You give up market share to competitors It will be hard to turn marketing back ON in the future You miss out on the opportunity to grow your business
NEWSLETTER • OCTOBER 2022 Practice Marketing
Seize the chance to stand out and ramp UP your marketing! Invest in something new to be heard – Google Ads, patients newsletters, or even a postcard campaign. Costs may even be cheaper because your competition has retreated. Maximize revenue by marketing to your past patient list. Filling your schedule with past patients is up to 10X cheaper than new patients. So use your newsletters, postcard campaigns, email, and even phone calls to get your fan base back in the door. Recognize that fortunes are made during downturns. Just think about it. When there’s a financial downturn, people are more stressed. When people are stressed, they experience more aches, pains, and injuries. That means your number of patients should actually INCREASE during a financial downturn! Even when a recession comes, it’s still a great time to be a practice owner! YOU are in control of your practice growth. Not the economy. Ready to start investing in your patient acquisition? We can help! Practice Promotions is an all-in-one web design and marketing company that helps PT & Rehab Practices grow their new patients. Visit PracticePromotions.Net or call us at 1-844-928-0154 to see how we can help!
The #1 DEADLIEST Mistake Practice Owners Make During a Financial Downturn
WORRIED ABOUT A COMING RECESSION?
The #1 mistake PTs make during a financial downturn is pulling back on their marketing. Why is this such a big mistake? Cutting back on marketing means... • You kneecap your ability to get new patients • You give up market share to competitors • It will be hard to turn marketing back ON in the future • You miss out on the opportunity to grow your business
HOW YOU SHOULD MARKET IN A FINANCIAL DOWNTURN
Don’t rely on doctors. Referrals have dried up because of reduced caseloads and increased policy restrictions. You have to get your marketing message out to consumers directly. Communicate MORE often. Your competitors are cutting back marketing out of fear, which means there’s less noise.
PREPARING FOR AN IMPENDING DOOM ? We’ve Got You... Visit Our Website At PracticePromotions.Net/Order And Claim Your FREE Practice Marketing Sample Kit Today!
What if every patient you discharged referred another patient to your practice? That’s possible! You can easily harness the power of word-of-mouth rehab practice referrals by implementing these strategies: 1 MAKE YOUR IN-CLINIC EXPERIENCE AMAZING The patient experience is more important than ever. The transition to more consumer-driven healthcare has made every interaction between a patient and your staff even more critical to ensuring the highest level of engagement and satisfaction. When patients advocate your practice to others, it is to improve the quality of life of a friend or family member, so it is important to remember to listen carefully to each patient’s individual concerns and value every patient interaction. Ensure that your staff takes the time to give patients a positive experience. This means valuing each interaction with every patient. Take the time to truly listen to patients’ needs and share
their plan of care, or if they’ve just had a breakthrough therapy session, ask them if they know a friend or family member who could also use help from physical therapy. Frame this request as a desire to help more people get pain relief naturally– because that’s true! Ask for a specific name, and ask your patient to reach out to them this week. When you literally just ask for a referral, you’ll see your word- of-mouth referrals and number of new patients explode! Sometimes it’s the simple tips that work the best. Make sure all your PTs and staff know to ask people for referrals, as well. This should be your clinic’s policy! 3 MAKE IT EASY TO REFER Have you ever shown a friend or family member a brochure? Give your patients the tools they need to refer their friends and family! It’s amazing how powerful a tangible
WHEN YOU INCREASE YOUR WORD-OF-MOUTH REFERRALS, YOUR PRACTICE WILL EXPLODE WITH NEW PATIENTS!
in their successes. When a patient experiences positive results from your care, they are more likely to refer someone they know. Finally, make sure your patients complete their plan of care! The patients who complete their plan of care are the ones who see the most improvement–and the ones who are most likely to become raving fans of your practice! 2 ASK FOR A REFERRAL DIRECTLY Ask your patients: “Who is one person you know who could also benefit from physical therapy”? Skyrocketing your word of mouth referrals can be as simple as asking for a referral. When a patient is about to complete
product like an informational card or a newsletter can be in increasing referrals. Your patient can physically hand the card to their family member as they talk about the great experience they had with you. Informational cards highlighting conditions physical therapy can help you with can encourage patients to share that information with others. Direct mailing a monthly newsletter to existing and past patients provides a regular reminder to past patients of the benefits of physical therapy. Referrals have long been and will remain a pivotal component to the growth of your physical therapy, physiotherapy, or rehab practice. When you increase your word-of-mouth referrals, your practice will explode with new patients!
Call 844-928-0154 or Visit Us at PracticePromotions.Net/Order
Clinic Sees a WHOPPING 68% Increase in New Patients in just 60 Days! How This Multi-Location PT Practice Achieved Their Highest Monthly New Patients Ever !
ULTIMATE PLAN • 2 Location Clinic in Washington D.C.
Practice Promotions has provided us a marketing team that helps with our SEO, newsletters, website, and other needs you may have. They care about the success of your clinic and want to help as much as possible.
Monthly New Patients
SAMUEL MOORE, PT, DPT, Owner of First Choice PT
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Samuel Moore, PT, DPT, is the owner of First Choice Physical Therapy located in Nevada. In June 2020, Samuel and his team were looking for new ways to increase their patient numbers in the tough months of Covid-19. “Our biggest challenge was staying in touch with former patients.” After starting to send out Patient Newsletters, First Choice PT began to see incredible growth to their reactivated patient numbers! “In June 2020, we had 1 reactivated patient, July we had 3, and by August, it jumped up to 12. Our reactivated patient numbers have never dropped below double digits since!” In April 2022, First Choice decided to start leveraging all the tools and services Practice Promotions makes available and leveled up to the NEW Ultimate Marketing System. In their first month on the program they had 59 new patients, but in June achieved their highest ever monthly new patients with 96, an increase of 68%. That same month the clinic saw their most monthly patient visits ever with 1,292. “Within the first few months, we saw consistent results and have seen substantial returns both financially and with the professional weekly and monthly contact we now have with our previous patients and with the community. Practice Promotions has provided us with a marketing team that helps with our SEO, newsletters, website, and other needs you may have. They care about the success of your clinic and want to help as much as possible.”
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Order Your PT Marketing Sample Kit Today!
PracticePromotions.Net/Order
of a PT Website! Hell
DID YOU KNOW THAT NEW WEBSITES TAKE 6-8 WEEKS TO LAUNCH? So, if you want a new website in 2022, you have to start NOW! Your PT Website is THE most important part of your patient marketing. If your site isn’t booking appointments every week, or if it looks out of date, you are losing out on patients! Follow this timeline to get a gorgeous Practice Website by Christmas...
INTERVIEW WEB DESIGNERS
CHOOSE YOUR WEB DESIGN COMPANY!
Choose a web designer who has experience designing websites for PT or rehab clinics! A cookie-cutter website won’t bring in patients.
An important choice—the best options are web design companies that provide SEO services to help you rank higher on Google, or even better...an all-in-one web design + PT marketing company to help track and attract new patients! MEET YOUR TEAM! The fun begins! During Week 3, you’ll meet your web team and give direction on your website’s design and content. Set aside 2-3 hours this week to collaborate with your team on your site.
NOVEMBER 7-13
WEBSITE IS BEING DESIGNED Sit tight while your new website is being designed! You should also expect to approve the initial website design during these weeks.
LAUNCH YOUR PT WEBSITE!
You made it! A good website company will make the switch to your new site simple and easy. By Christmas Day, your site will be up and running–getting you NEW patients just in time for the New Year!
DECEMBER 12-19
New Patients
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Ready to Start Your Journey towards a New Website? You Better BURN RUBBER—You Need to Start NOW!
BEWITCH
New Patients in Simple Steps
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Convert Patients
Engage Patients
Be Discovered
Build Trust
Raving Fans Make it easy for patients to refer friends and family with direct-mail newsletters, email, and blogs.
Be discovered by more people in your community through your powerful website, amazing SEO, and social media.
Attract high-paying patients with
Easily turn visitors to patients when you utilize Google My Business, online appointment forms, and PT chatbots.
Keep new patients engaged with email and your own custom clinic app!
frequent 5-star online reviews.
#TRENDING New Patient Tools
Practice Website Design A cutting-edge physical therapy web design will set you apart from your competitors. Plus, appointment-booking features like a PT Chatbot and “Book Appointment” buttons will be sure to turn casual website visitors into paying patients.
OTHER ULTIMATE PT MARKETING TOOLS:
Email Marketing Tools
Monthly Analytics + Reporting
Patient Newsletter
PT Google Ads
Can I Send You Samples? Order Your PT Marketing Sample Kit Today!
PracticePromotions.Net/Order
Direct Mail Designed To Re-Awaken Past Patients!
SKEPTICAL ABOUT PRINT MARKETING? See how these three clinics SKYROCKETED their patient volume with a single direct mail campaign!
One multi-location clinic in Utah saw a record-breaking number of patients after direct mailing just one postcard! 87% Increase in Patients in 30 Days!
With just 1 direct mail campaign, this multi-location clinic saw 26 past patients return for care, and increased their patient visits by 78% from the same month the year prior. 225% Increase in Reactivated Patients from the Previous Year
1970 Patient Visits!
Do you have a family insurance plan? Have you had surgery this year? Have you used your insurance more than usual? If you answered YES , you are more likely to have a $0 balance remaining on your out-of-pocket expenses. This means the cost could be minimal or COMPLETELY COVERED by your insurance plan. Let us help you get a head start going into 2022, before your deductible renews again! HAVE YOU ALREADY MET YOUR ANNUAL INSURANCE DEDUCTIBLE?
HERRIMAN LOCATION 13358 SOUTH 5600 WEST HERRIMAN, UT 84096 P: 801-302-7232 EAGLE MOUNTAIN LOCATION 3943 EAST PONY EXPRESS PKWY., STE. 220 EAGLE MOUNTAIN, UT 84005 P: 801-789-7333 SOUTH JORDAN LOCATION 3556 W 9800 S, STE. 103 SOUTH JORDAN, UT 84095 P: 801-878-9868
FREE SCREENING OR DISCOVERY VISIT Call to Schedule Your FEEL BETTER, DO MORE, SAVE MONEY
Visit our website at beyondlimitspt.com It’s easy to schedule your appointment online!
beyondlimitspt.com
265 Patients!
HERRIMAN 801-302-7232
EAGLE MOUNTAIN 801-789-7333
SOUTH JORDAN 801-878-9868
Hurry! Offer ends 11/30/21.
29 Reactivated Patients in 30 Days!
Have You Met Your Insurance Deductible This Year? Do you have a family insurance plan? Have you had surgery this year? Have you used your insurance more than usual? If you answered yes, you are more likely to have a $0 balance remaining on your out-of-pocket expenses. This means the cost could be minimal or completely covered by your insurance plan. Do you have unused money on your HSA account? Close to having met your insurance deductible for the year? Now is the time to come in for physical therapy! Are you feeling aches & pains? Need to work on your core? Let us help you get a head start going into 2022, before your deductible renews again. Start the new year off right, with Peak Performance Physical Therapy!
Lansing Clinic 7402 Westshire Drive Suite 105 Lansing, MI 48917 Okemos Clinic 2301 West Grand River Ave. Okemos, MI 48864
Dewitt Clinic 13105 Schavey Rd. Dewitt, MI 48820 Mason Clinic 132 S. Cedar St. Mason, MI 48854
YOUR HEALTH MATTERS TO US! • We will be taking temperature of everyone coming in. • COVID-19 screening questions at check-in. • We are following strict sanitary protocols by making sure every surface in our clinic is thoroughly cleaned and wiped down at all times. • We will be taking health protocols very seriously and will be doing our very best to ensure the highest levels of cleanliness and caution at all times.
This clinic saw 29 past patients return for care from one direct mail postcard campaign, generating an ROI over $27,000 in just 30 days!
Call Today To Schedule Your Appointment!
See our experts for Phenomenal Physical Therapy Services: • General Orthopedics • Pelvic Floor • Pediatrics • And Much More!
P: (517)-853-6800 F: (517) 853-6801
29 Patients!
www.peakperformanceompt.com
Year’s End is Creeping in... Is Your Clinic Ready?
END 2022 RIGHT WITH INSURANCE DEDUCTIBLE REMINDER POSTCARDS!
Insurance Deductible Reminder Postcards are a proven way to get more patients returning before the end of the year. They’re simple, easy, and cost-effective, but to reap the best reward, postcards should be ordered and mailed out ASAP!
START YOUR POSTCARD CAMPAIGN NOW!
PTMarketingStore.com
Insurance Deductible Reminder Postcard FAQs
How long does ordering, design, & shipping take?
Once you have the order placed and choose your design-style, we should be able to have the artwork finalized in about 1 week. It then goes to print which will take 1 week before it mails out. From there, USPS typically takes approximately 12 days to hit mailboxes, though that varies depending on location across the country. Areas closer to our mailing center may arrive sooner. Who should I send the postcards to? We recommend first sending to your past patient list. This is the audience that has proven to generate the most results in our direct mail projects. If you want to expand on that, lists can be purchased by zip code to cover surrounding communities, but expect a lower response rate from people who don’t know you already. What results should I expect? Most of our clients see at least 0.5% - 1% of their list returning each time a postcard or newsletter is sent. That means about 5-10 patients for every 1000 postcards. To ensure the return on your investment is a good one, we recommend sending at least 2000, though lower quantities can be used if your past patient list is small. How do I order? Current Practice Promotions customers can reach out to their account manager and get an order placed quickly and easily! Alternatively, you can place your order at ptmarketingstore.com and your account manager will contact you to complete the project.
START YOUR POSTCARD CAMPAIGN NOW!
PTMarketingStore.com
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