Seize the chance to stand out and ramp UP your marketing! Invest in something new to be heard – Google Ads, patients newsletters, or even a postcard campaign. Costs may even be cheaper because your competition has retreated. Maximize revenue by marketing to your past patient list. Filling your schedule with past patients is up to 10X cheaper than new patients. So use your newsletters, postcard campaigns, email, and even phone calls to get your fan base back in the door. Recognize that fortunes are made during downturns. Just think about it. When there’s a financial downturn, people are more stressed. When people are stressed, they experience more aches, pains, and injuries. That means your number of patients should actually INCREASE during a financial downturn! Even when a recession comes, it’s still a great time to be a practice owner! YOU are in control of your practice growth. Not the economy. Ready to start investing in your patient acquisition? We can help! Practice Promotions is an all-in-one web design and marketing company that helps PT & Rehab Practices grow their new patients. Visit PracticePromotions.Net or call us at 1-844-928-0154 to see how we can help!
The #1 DEADLIEST Mistake Practice Owners Make During a Financial Downturn
WORRIED ABOUT A COMING RECESSION?
The #1 mistake PTs make during a financial downturn is pulling back on their marketing. Why is this such a big mistake? Cutting back on marketing means... • You kneecap your ability to get new patients • You give up market share to competitors • It will be hard to turn marketing back ON in the future • You miss out on the opportunity to grow your business
HOW YOU SHOULD MARKET IN A FINANCIAL DOWNTURN
Don’t rely on doctors. Referrals have dried up because of reduced caseloads and increased policy restrictions. You have to get your marketing message out to consumers directly. Communicate MORE often. Your competitors are cutting back marketing out of fear, which means there’s less noise.
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