What if every patient you discharged referred another patient to your practice? That’s possible! You can easily harness the power of word-of-mouth rehab practice referrals by implementing these strategies: 1 MAKE YOUR IN-CLINIC EXPERIENCE AMAZING The patient experience is more important than ever. The transition to more consumer-driven healthcare has made every interaction between a patient and your staff even more critical to ensuring the highest level of engagement and satisfaction. When patients advocate your practice to others, it is to improve the quality of life of a friend or family member, so it is important to remember to listen carefully to each patient’s individual concerns and value every patient interaction. Ensure that your staff takes the time to give patients a positive experience. This means valuing each interaction with every patient. Take the time to truly listen to patients’ needs and share
their plan of care, or if they’ve just had a breakthrough therapy session, ask them if they know a friend or family member who could also use help from physical therapy. Frame this request as a desire to help more people get pain relief naturally– because that’s true! Ask for a specific name, and ask your patient to reach out to them this week. When you literally just ask for a referral, you’ll see your word- of-mouth referrals and number of new patients explode! Sometimes it’s the simple tips that work the best. Make sure all your PTs and staff know to ask people for referrals, as well. This should be your clinic’s policy! 3 MAKE IT EASY TO REFER Have you ever shown a friend or family member a brochure? Give your patients the tools they need to refer their friends and family! It’s amazing how powerful a tangible
WHEN YOU INCREASE YOUR WORD-OF-MOUTH REFERRALS, YOUR PRACTICE WILL EXPLODE WITH NEW PATIENTS!
in their successes. When a patient experiences positive results from your care, they are more likely to refer someone they know. Finally, make sure your patients complete their plan of care! The patients who complete their plan of care are the ones who see the most improvement–and the ones who are most likely to become raving fans of your practice! 2 ASK FOR A REFERRAL DIRECTLY Ask your patients: “Who is one person you know who could also benefit from physical therapy”? Skyrocketing your word of mouth referrals can be as simple as asking for a referral. When a patient is about to complete
product like an informational card or a newsletter can be in increasing referrals. Your patient can physically hand the card to their family member as they talk about the great experience they had with you. Informational cards highlighting conditions physical therapy can help you with can encourage patients to share that information with others. Direct mailing a monthly newsletter to existing and past patients provides a regular reminder to past patients of the benefits of physical therapy. Referrals have long been and will remain a pivotal component to the growth of your physical therapy, physiotherapy, or rehab practice. When you increase your word-of-mouth referrals, your practice will explode with new patients!
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