CORNERING THE MARKET
This Holiday Season, Blue Diamond is Both Naughty and Nice Nobody is all naughty or all nice; we’re all a bit of both! Maybe you’ll see both sides come out when you indulge in Blue Diamond ’s new Snickerdoodle and Peppermint Cocoa flavored almonds. Available this October, make sure you don’t wait to grab these tasty, holiday flavors. Get them before they’re gone! The big question is, once both flavors are in your cart, will you keep one for yourself and scribble a friend’s name on the lid of the other, or will both stay tucked in that secret corner of your pantry no one else knows
about ? Whatever you decide, we know that Santa understands and will keep your name in good standing on his list. You may even find a can of Snickerdoodle or Peppermint Cocoa Almonds in your stocking.
Blue Diamond Snickerdoodle Almonds deliver a burst of sweet cinnamon and a taste of the delightful seasonal flavor you love on a superfood snack. *Snickerdoodle flavored treats grew 30% from 2020 to 2021! **84% awareness and 67% trial of Snickerdoodle flavors among young adults
Blue Diamond Peppermint Cocoa Almonds are inspired by winter’s favorite beverage and sure to indulge your sweet tooth with a delicious chocolatey flavor and a hint of peppermint. *Peppermint is a top established flavor related to hot cocoa and is experiencing growth. Chocolate & Peppermint flavors grew 37% from 2020 to 2021! What makes these flavors even sweeter is that, during a season famous for holiday parties filled with baked treats and sugary drinks, you can “indulge” in Blue Diamond’ s Naughty & Nice almonds and still walk away knowing that a superfood is hidden beneath the decadent, sweet wrapping. The flavors were crafted to perfection by the fantastic Blue Diamond research and development team. The sales and marketing teams had nearly one million cans pre-ordered by stores in the most collaborative campaign ever launched. Our supply chain team managed pre-orders to be shipped and marketed with precision while the operations and finance teams worked to produce and support the campaign. This massive team effort landed everyone a place on Santa’s nice list.
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