SHORT-FORM VIDEO MARKETING IS TAKING OVER Lights! Camera! Sales!
Any business incorporating the best marketing practices has been using videos to connect with its customers for years. But with the advent of TikTok and Instagram Reels, people want bite- sized clips to deliver information without fluff. Businesses looking to keep audiences engaged must begin incorporating short-form content into their marketing strategy. Most experts define short-form video as lasting 60 seconds or less, and Influencer Marketing Hub reports that 73% of internet users prefer them to longer videos. Social media has conditioned people to enjoy brief content that quickly gets to the point, and TikTok purposely shows users video after video. The format is also taking over other platforms, and users find loosely scripted, on-the-fly content more relatable than meticulously produced videos.
These are low-budget videos, so many marketers believe they have a higher return on investment (ROI) than traditional videos and are more likely to result in a viral hit. Best of all, the shorter the video, the more likely someone will watch until the end and absorb your entire message. But if your video doesn’t quickly grab a viewer’s attention, they know another potentially more interesting one will immediately follow. So, your videos should incorporate an instant hook to get users engaged. You might try a provocative question in the text over the video, an attention- grabbing song, or striking initial imagery. Many people new to short-form video don’t know where to start, so it’s crucial to note that it’s about more than making briefer versions of your existing content. Encourage user-generated content from people using your product, show behind-the- scenes clips that might interest your audience, or quickly answer a frequently asked question.
If you want to stay relevant, your marketing team should remain on top of the latest trends. We don’t recommend jumping on the bandwagon for every “challenge” that appears on your feed, but you should watch for trends that fit your brand and will resonate with your audience. Finally, remember that authenticity is the point. Short-form videos should be playful and spontaneous and talk directly to your audience. Users won’t connect and share if it looks like a TV commercial; they’ll see it as just another ad and keep scrolling.
Fortunately, research indicates that short-form videos attract more engagement than static images.
I’LL HANDLE THE BAD ACTORS FOR YOU! Go Ahead — Skip Tax Court to Watch Netflix
Some of the shows Gina and I watch remind me of being in “tax court.” Just a few weeks ago, I set the record for the most tax appeals submitted by one person! Of course, MY performance wasn’t anything like Kevin Costner’s in “Yellowstone.” But Costner could not hold a candle to the guy I went up
Like I said, I’m no Costner, but my team does have one thing in common with him. Just as true actors are always practicing their craft, we’re relentlessly looking for the best financing, insurance, maintenance companies, appreciation, and cash flow strategies to protect (and grow) our mutual investments.
against when I showed up to argue that the tax assessor had overvalued a handful of our properties in a big, big way.
This is hard work — not Hollywood glitter. In fact, that glitter reminds me of the stock market. Oscar night might look FUN, just like playing with stocks looks fun, but the party you see on TV glosses over the hell of casting calls, rejections, and 14-hour days that are the bread and butter of rank-and-file actors and actresses all across the U.S.
That guy SHOULD have won an Oscar because he did one bang-up acting job describing and justifying the value the tax assessor put on the properties. He spent 30 minutes “elaborating” on the properties’ values. The trouble is that he was wrong — by hundreds of thousands of dollars!
As I showed in tax court, serious investing trumps glitter every time. And if you’re one of those serious investors, go ahead: Skip tax court and watch Netflix. I’ve got your back.
Though I was shocked, he didn’t stand a chance. The best acting job is no match for preparation, a great understanding of multifamily values, and tons of experience. (Being right doesn’t hurt either.) I’m bringing this up because it’s one more thing YOU don’t have to deal with if you’re one of my partner investors/investment clients. You can sit home watching Netflix and glancing at my quarterly reports while I prepare for my performance protecting OUR investments from whack-job folks like this.
Delivering easy results (without Hollywood glitter),
–Darin
2 DARINGARMAN.COM
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