Board Converting News, June 13, 2022

Loyalty Management Finds Focus BY GREG KISHBAUGH The global loyalty management market size is expected to grow from $8.6 billion in 2021 to $18.2 billion by 2026,


OHIO BLOW PIPE/ADVANCED AIRSYSTEMS For 85 years the Ohio Blow Pipe company and its whol- ly owned subsidiary, Advanced Airsystems, have provided the corrugated and folding carton industries with systems and products to process scrap. We engineer, fabricate, in- stall, service, provide system audits, and offer a wide range of scrap systems, dust collection systems and products to include cyclones, under roof AIR-SCREEN™ systems, pit belt systems, CLEANAIR dust collectors, Mist-Clone™ dust control systems for vacuum feeds, material handling fans, ductwork, switch valves, airveyors, balers, shredders and dust briquetters. OMP OMP helps companies facing complex planning challenges to excel, grow and thrive by offering the best digitized sup- ply chain planning solution on the market. Its Unison Plan- ning concept has a unique approach. It handles all supply chain planning challenges in a unified way, synchronizing all planning stages, horizons, functions and roles. Hundreds of customers run OMP’s cloud-based solution to generate more value by making informed decisions. OMP invests one out of every three dollars earned into innovation.

at a Compound Annual Growth Rate (CAGR) of 16.3 percent during 2021-2026, according to a new re- port from ResearchAndMarkets. The growing need for enhancing custom- er experience and gaining competi- tive advantage is a key growth factor for the loyalty management market.

Greg Kishbaugh

However, stringent government regulations may affect the growth of loyalty management market. Loyalty marketing is a strategic marketing approach in which you focus on growing and retaining your existing customer base. Customer loyalty is one of the most important factor among organizations offering similar products or services, which clearly includes the printing and packaging mar- kets. It provides a crucial product and brand differentia- tion for organizations when a differentiation through price becomes secondary. Organizations know that loyal cus- tomers would promote their brand to new customers by sharing their positive experience. Effective customer loyalty programs ensure customers engaged and there is successful utilization of products and services, according to the report. It increases custom- er retention, brand recall, and opportunities to carry out business with them. Hence, organizations with an efficient loyalty management strategy can record growth in reve- nue and profitability. Currently, customers are opting for simple, portable, and easy-to-use smart devices, such as smartphones; hence, mobile-based solutions for loyalty management are gaining traction. Cloud-Based Benefits Owing to an increasing awareness of the benefits of cloud-based solutions, the cloud deployment for loyalty management solution is expected to grow at a significant rage. The solution providers focus on the development of robust cloud-based solutions for their clients, as organiza- tions have migrated to either a private or a public cloud. Moreover, cloud-as-a-service is enabling organizations to manage not only costs but also achieve better agility. As cloud-based solutions are budget-friendly and easy to deploy, it is highly preferred by Small and Medium-sized Enterprises (SMEs). Large Enterprise The adoption of customer engagement solutions in large enterprises, with more than 1,000 employees, is higher as compared to small and medium enterprises, and this trend is expected to continue during the forecast pe- riod. Large enterprises deploy loyalty management solutions to improve customer retention rate, decrease customer at- CONTINUED ON PAGE 44


We custom design, install and service air conveyed scrap and dust collection systems. Our unique APS® is smaller, lighter, and more reliable than current cyclones. Contact us to learn how the APS® System can enhance your operation.


Profero Systems the leader in double facer heating and traction section conversions along with other performance enhancing products. Featuring products from Contact Bars and Compensating Rolls to New Glue Machines and Double Facers.


GF PUHL designs, manufactures and installs air conveyed scrap & dust collection systems for the packaging and cor- rugated industries. With 39 years of experience, USA and International. We offer below or above roof systems featur- ing cyclones OR screen separators with real time pressure balancing for optimal dust control. High efficiency cyclones for sheet transfer exhaust systems eliminate water con- sumption and deliver dust directly to compactor or briquet- ter for low maintenance, long term sustainability and reli- ability. System audits, dust explosivity tests and dust hazard analysis (DHA’s) available. Re-manufactured balers, filters, blowers and shredders available at significant savings.


June 13, 2022

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