This marketing checklist from Limelight Marketing Systems provides a comprehensive guide to ensure your brand is consistent, your website is optimized, and your marketing strategies—from SEO to social media and email campaigns—are on point. With actionable steps in branding, content creation, email marketing, LinkedIn engagement, and lead nurturing, this checklist helps you stay organized and maximize your business’s marketing potential.
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Marketing Strategy Checklist
Marketing Strategy
BRANDING
My overall branding is up-to-date and relevant.
My brand is consistent across ALL my marketing channels (website, social media, emails, etc.).
My overall branding is up-to-date and relevant.
My logo, colors, and fonts are clear and recognizable.
WEBSITES My website is mobile-responsive and displays correctly on all devices.
My clients/prospects can easily navigate my website, with clear calls to action and functionality.
My website loads quickly and performs well.
I have secure and updated website hosting and SSL certification.
My contact information and forms are functional and up to date.
My website content reflects the voice of my business and aligns with my brand values.
LOCAL SEO My business is easy to find when clients/prospects search online.
My “Google Business” profile is current, verified, and includes positive reviews.
I have claimed and optimized my local listings (Google, Yelp, Bing).
I have SEO optimized Google Business posts to help educate Google on your businesss. CONTENT I have monthly or weekly blog content available for site visitors.
I create interesting, shareable content on my website/blog that engages visitors.
I use content marketing strategies including, videos to attract new visitors.
My content reflects my brand values, brand voice, and messaging.
Marketing Strategy
SOCIAL MEDIA I post quality content and branded images on social media platforms where my audience is active. I run social media ads and boost campaigns for more effective promotion of my services.
I engage with my audience by responding to comments and messages.
I track engagement, reach, and follower growth to optimize my social media efforts.
My LinkedIn profile is updated with current information that reflects my professional brand. I publish LinkedIn articles or newsletters to demonstrate expertise and engage with my network. I actively grow and engage with my LinkedIn connections by sharing relevant industry insights in a conversational manner. EMAIL MARKETING
I consistently send out a compelling, branded email campaign to my database.
I segment my email list to send targeted content to different groups.
I add new contacts to my database each week and regularly clean the list for engagement. I track open rates, click-through rates, and conversions to optimize my email campaigns and have a followup plan in place. I have email nurture campaigns in place for website visitors and lead funnels to guide prospects through the buying journey.
THOUGHT PROVOKING
I am proud of my overall branding!
I am proud of my website and love to send people there!
I am proud of my social media platforms and love to send people there!
I am proud of my email campaigns and love to add new emails to my list!
© Limelight Marketing Systems
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