NEWSLETTER CHEAT SHEET BUILDING RELATIONSHIPS TO HELP SMALL BUSINESSES SUCCEED.
MASTHEAD— Design should occupy no more than a fourthof the page. Always include • Company logo
MONTH YYYY
• Name of newsletter • Edition month/year • Contact information
www.ABCCLIENT.com • 208.297.5700
Getting to Know Us is an Awesome Adventure
“INCLUDING A PULL QUOTE IS A GREAT WAY TO MAKE THE PAGE MORE DYNAMIC AND HELP YOUR COVER ARTICLE BLEED TO PAGE 3. ALTERNATIVELY, YOU MAY INCLUDE MORE IMAGES.”
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PURPOSE • This is the relationship-building page, wh re your clients are getting to know you as a business owner and a person. • Remember —people do business with people they know, like, and trust, so open up. • Give your readers a way to relate to you on a personal level.
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Always include a personal story. Don’t compromise on this. Remember, the greater purpose of a newsletter is to build a relationship in order to increase referrals and retention.
(continue reading on page 3)
208.297.5700 • ABC /CLIENT
PAGE 2 top
PURPOSE • Inform - consider making this article longer (three-fourths of a page instead of half) for more information.
WHAT TO INCLUDE • Articles relevant to the demographic and their personal (B2C) or professional (B2B) lives. • Substantial and/or valuable information. • Solid advice that is actionable. WHAT TO AVOID • Information that is irrelevant to your demographic. • Industry-specific information. • Expounding on personal opinions or interests — keep this to the cover article.
PAGE 2 bottom
PURPOSE • Offer your reader education or information related to your business. • If applicable, include a call to action in this article (this is a subtle and non-threatening way to market in a newsletter).
WHAT TO INCLUDE • Referral programs details. • Success stories or testimonials. • Patient, client, or affiliate spotlights. • Product or service highlights.
WHAT TO AVOID • Coupons and advertisements.
ABC /CLIENT • www.ABCCLIENT.com
PUBLISHED BY THE NEWSLETTER PRO • www.TheNewsletterPro.com
PAGE 3 top PURPOSE • Introduce industry-specific information that is well-researched and helpful to your client. This article should support you as an expert in your field.
WHAT TO INCLUDE • Articles relevant to demographic and industry. • Researched advice. • Industry insights.
WHAT TO AVOID • Opinion pieces.
• Highlighting other businesses. • Coupons and advertisements.
PAGE 3 bottom
RECIPE TITLE TO BE PLACED HERE
PURPOSE • Readers are well-educated by this point, so now it’s time to entertain!
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WHAT TO INCLUDE • Continuation of the cover. • Memes/trivia/sudoku. • Short filler (Good News, Did You Know, etc.). • Dumb Criminals. • Recipes.
INGREDIENTS • quibuscipiet • ma excero bernam • comnis ut fuga • itaqui officaestem • simillatae con cusam
WHAT TO AVOID • Educational or informational articles.
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(Cover Article continued ...)
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- Signature Here
208.297.5700 • ABC /CLIENT
PHONE 208.297.5700 WEB www.ABCCLIENT.com
ABC /CLIENT 391 N. Ancestor Pl. Boise, ID 83704
Postage
SEE WHAT’S INSIDE THIS ISSUE
You’ll Never Believe What I Did Last Month PAGE 1 Check Out This Breakthrough Strategy That Will Revolutionize Your Business! PAGE 2 Three Ways to Make More Money & Grow Your Company by Next Week PAGE 3 INSIDE THIS ISSUE This is where we first catch the reader’s attention. That means your articles need killer “Inside This Issue” headlines that
TO OUR NEIGHBORS AT 15001 CAPITOL BLVD. BOISE, ID 83702
engage readers, make them curious, and ultimately get them to open the newsletter. (See examples above)
PAGE 4
DID YOU KNOW
PURPOSE • This is the first article your reader will see, so get their attention. • Think about what will intrigue them to further read the newsletter.
Most people read our newsletters in this order: • TOP OF PAGE 4 (INSIDE THIS ISSUE) • BOTTOM OF PAGE 4
WHAT TO INCLUDE • Community & local events. • Compelling/intriguing articles. • Humorous topics. • Personal/industry targeted pieces.
• PAGE 1 • PAGE 2 • PAGE 3
Most newsletters we create are self-mailers (no envelope).
WHAT TO AVOID • Recipes — there’s a better spot for these inside.
If the newsletter is mailing in an envelope, the “Inside This Issue” should go on page 1.
• Ads/Coupons — they make the newsletter look like junk mail. • Sudoku answers — these are better on the bottom of page 3.
The bottom of page 3 is the least read portion of a 4-page newsletter.
The majority of our clients’ newsletters have a custom name. Consider using a play on words, alliteration, or rhyme to give your newsletter a catchy name.
ABC /CLIENT • www.ABCCLIENT.com
PUBLISHED BY THE NEWSLETTER PRO • www.TheNewsletterPro.com
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