PHONE 208.297.5700 WEB www.ABCCLIENT.com
ABC /CLIENT 391 N. Ancestor Pl. Boise, ID 83704
SEE WHAT’S INSIDE THIS ISSUE
You’ll Never Believe What I Did Last Month PAGE 1 Check Out This Breakthrough Strategy That Will Revolutionize Your Business! PAGE 2 Three Ways to Make More Money & Grow Your Company by Next Week PAGE 3 INSIDE THIS ISSUE This is where we first catch the reader’s attention. That means your articles need killer “Inside This Issue” headlines that
TO OUR NEIGHBORS AT 15001 CAPITOL BLVD. BOISE, ID 83702
engage readers, make them curious, and ultimately get them to open the newsletter. (See examples above)
DID YOU KNOW
PURPOSE • This is the first article your reader will see, so get their attention. • Think about what will intrigue them to further read the newsletter.
Most people read our newsletters in this order: • TOP OF PAGE 4 (INSIDE THIS ISSUE) • BOTTOM OF PAGE 4
WHAT TO INCLUDE • Community & local events. • Compelling/intriguing articles. • Humorous topics. • Personal/industry targeted pieces.
• PAGE 1 • PAGE 2 • PAGE 3
Most newsletters we create are self-mailers (no envelope).
WHAT TO AVOID • Recipes — there’s a better spot for these inside.
If the newsletter is mailing in an envelope, the “Inside This Issue” should go on page 1.
• Ads/Coupons — they make the newsletter look like junk mail. • Sudoku answers — these are better on the bottom of page 3.
The bottom of page 3 is the least read portion of a 4-page newsletter.
The majority of our clients’ newsletters have a custom name. Consider using a play on words, alliteration, or rhyme to give your newsletter a catchy name.
ABC /CLIENT • www.ABCCLIENT.com
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