Engaging people throughout a company cultivates creativity
Take the example of Ray Anderson, the former CEO of Interface. He had a vision that his company had to realize net zero carbon emissions.
But how could net zero carbon emissions be accomplished?
He realized that by engaging every employee and stakeholder in the company that this remarkable goal could be realized.
What are the key questions which an organization need to answer?
So what did he do?
He asked a simple question:
How do we cut emissions to reach our net-zero target?
He didn’t have the answer at hand. However he knew that this was the question which needed to be answered in order to attain the company’s ambitious goal.
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