Anderson’s Engagement Catalyst Question unleashed creative potential
Anderson invited everyone in the company to make suggestions about how to answer this question. In addition, he offered forums where employees could gather together and explore this crucial question together. What was the result of these efforts to engage employees to reach this ambitious goal? Novel ideas and solutions flowed in from employees throughout orga- nization. Together they identified the path forward.
Novel ideas and solutions flowed in
from employees throughout the organization
Interface became a net zero company in 2019 .
Anderson used the powerful tool of an Engagement Catalyst Question to engage all of his employees to attain Mission Zero success for the company and members of its business ecosystems.
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