NV | Executive Outlook 2018

Executive Outlook

From the editor

Greg Kishbaugh

The flexo industry leaders who have contributed to this year’s Executive Outlook Special Report spot­ light an industry that is moving forward in dramatic ways — adapting new technologies, changing to meet an evolving workforce, and positioning itself for the challenges ahead in the coming years. This year’s contributors stress the importance of being ever vigilant in business, in particular to re­ main focused on the future by investing in equip­ ment and a modernized workforce. The flexo market is subject to many of the same innovation shifts affecting other businesses, many of which provide incredible opportunities for lead­ ers with longterm thinking. Going Green The substantiality movement continues to be a juggernaut, challenging printing companies to con­ stantly seek out ways to improve their efficiencies. While data often vary among research sources, all can agree that the green market is growing and as vibrant as ever. The global green packaging market is primarily dri­ ven by a paradigm shift among consumers who now demand increased environmental awareness from packaging producers. The challenge for converters is to discover the most effective means to let con­ sumers know the environmental benefits of their products. A recent report from Zion Market Research Global finds that the green packaging market share was valued at $161.50 billion in 2015 and is expected to reach $242.50 billion in 2021, growing at a Com­ pound Annual Growth Rate of 7 percent between 2016 and 2020. According to a report from Allied Market Re­ search, the global green packaging market generat­ ed revenue of $132 billion in 2015 and is expected to reach $207 billion by 2022. The sector grew at a

Compound Annual Growth Rate of 5.41 percent from 2016 to 2022. The food & beverage segment accounted for more than threefifths of overall share in the applications segment. Leading retailers such as Target and Walmart have already outlined aggressive sustainable pack­ aging goals, and just recently at the World Eco­ nomic Forum in Davos, 11 global companies announced that they will work toward using 100 percent reusable, recyclable or compassable pack­ aging by 2025 or earlier. The companies include in­ ternational brands Alcor, Echoer, Evian, L’Oréal, Mars, M&S, PepsiCo, The CocaCola Company,

Unilever, Walmart, and Werner & Mertz. Additionally, fastfood chain McDonald’s also pledged to recycle 100 percent of its cus­ tomer’s packaging across the world by 2025. According to a new report from market intelligence agency Minter,

the throwaway culture of today will evolve into one that understands and embraces the role of packaging as a primary means to reduce global food and product waste. A focus on package innovations that extend food freshness, preserve ingredient fortification, and en­ sure safe delivery is increasingly benefiting con­ sumers on a global scale. Indeed, 50 percent of U.S. grocery shoppers agree that the right packaging can help reduce food waste. In an environment where 56 percent of con­ sumers are actively trying to reduce food waste at home, rather than simply highlighting packaging materials and technology, converters must pro­ mote package benefits and brands need to spot­ light those attributes on their packaging to become catalysts for changing consumers’ perceptions of packaging for the better.

2 Executive Outlook Flexo Market News


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