Q&A
Mick Slein, CEO
M ick Slein was promoted to CEO for Robus LED Group earlier this year. The Irish-owned family business has a global presence and a reputation worldwide for first- class customer service and products. Founded in 1984, the company’s aim is to become customers’ most trusted LED lighting supplier and one of the most significant lighting brands in the world. What are the main priorities and goals in your role? My main objective is to propel the business to the next level of growth and for the company to become a real global player in the lighting world. We have a very clear strategy and significant growth plans to deliver on. The short-term goal, similar to many businesses, is to manage through the turbulence of 2020. We are incredibly pleased with how the business and every individual in Robus has
WE QUIZ INDUSTRY LEADERS ON WHAT MAKES THEM SUCCESSFUL AND HOW THEY ARE
responded to the global crisis which has minimised the damage to the company.
What are your biggest challenges as CEO of Robus? I took over as CEO in February, a month after the first known death was reported due to Coronavirus. Every week since then we have had to make significant decisions in response to the effects the virus is having in our various markets - Ireland, United Kingdom, France, Holland, South Africa, Middle East, Australia, and New Zealand. We have approached this difficult period as three distinct phases: protection, opportunity and the unknown. The priority has always been to protect our people, protect their jobs and protect the business, which, so far I believe we have done an excellent job navigating through. The current period is the opportunity phase as markets reopen and we close on sales opportunities. Finally, we will face the ‘unknown’ phase and the effect it has
RESPONDING TO THE BIGGEST CHALLENGES CURRENTLY FACING THE ELECTRICAL SECTOR...
16 | IRELAND’S ELECTRICAL MAGAZINE
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