WASHINGTON COUNTY APPROVED BUDGET
FY 2026
Public Relations and Marketing - Department 10310
Contact: Danielle Weaver
Department Description/Function
The Department of Public Relations and Marketing operates under the purview of the County Administrator, providing a comprehensive array of information dissemination, communication, and marketing services for County Government. As the primary conduit between government, media, and the public, the department ensures transparent and effective communication channels are maintained. Key responsibilities include: 1. Information Dissemination : The department is tasked with disseminating all pertinent information regarding County Government to both the media and the public. This includes press releases, official statements, and updates on government initiatives and policies. 2. Marketing Services : Employing innovation marketing strategies, the department promotes the County in various capacities, including economic development initiatives. By highlighting the County’s strengths, attractions, and business opportunities, it aims to attract investme nt and foster economic growth. 3. Support for County Divisions and Departments : Collaborating closely with all County Divisions and Departments, as well as entities such as Black Rock Golf Course and Hagerstown Regional Airport, the department provides assistance with public relations and marketing initiatives. This involves developing tailored communications plans, organizing promotional events, and crafting compelling marketing materials. 4. Community Engagement : Facilitating meaningful engagement with the community is a core function of the department. It strives to foster open dialogue, gather feedback, and address public concerns, thereby promoting trust and accountability in County Government. 5. Brand Management : Upholding the County’s brand identity and reputation is a paramount concern. The department ensures consistency in messaging and visual representation across all communication channels, reinforcing the County’s values and priorities.
Goals Fiscal Year 2026
To increase social media reach by 5% across all County Government platforms including Facebook, YouTube and Instagram. Increase website views by 5%. Develop and implement a comprehensive marketing strategy for Washington County divisions and departments, Black Rock Golf Course and Hagerstown Regional Airport. We are striving to increase traffic to the website and social media by 10%. Collaborate with County divisions and departments to create and distribute informative content on key initiatives, ensuring alignment with County’s strategic objectives and priorities. Expand our public information video series. Release at least one new video per month. Transfer emergency messaging over to the new emergency alert system. This will be in cooperation with the Office of Emergency Management. Maintain consistent proper branding on all Washington County Government materials. Execute event plans for the 250 th Anniversary celebration. By the end of September 2025, the Ice Cream Trail participation increases by at least 10% over the prior year. Increase public safety messaging to improve the safety of our citizens and community.
2026 Budget Document
160
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