CEO Letter
Every year we take a moment to reflect on what we’ve built and where we are heading.
When Lefrik started in 2012, the idea was simple: to create practical bags made from recycled materials for everyday use. At the time, sustainability in fashion was still a niche. Today, it is a necessary shift for the entire industry. Our approach remains unchanged — thoughtful design, durable products and responsible production. In 2025, we continued refining our collections, improving materials and strengthening relationships with our partners. At the same time, we are learning how to better measure and reduce our impact.
Transparency is part of that process.
This report reflects where we are today, the progress we’ve made and the work ahead.
Curra Rotondo, CEO and Co-founder of Lefrik
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